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How Does Jerry Tsao Find That Consumers In Urban China Prefer Traditional Food?

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In this article, Jerry C. Tsao shows his finding that consumers in urban China prefer traditional Chinese food rather than fast food, and he also gives two reasons. Firstly, Chinese people believe that Chinese food taste better than American fast food. Secondly, American fast food is cooked in an unhealthy way and contains fewer vegetables than Chinese cuisine. Therefore, Chinese people believe traditional Chinese food is healthier than American fast food. Also, Jerry C puts that there are lots of consumers in China eating fast food to save time. And they prefer the convenient and modern environment of fast food restaurant. The author believes that the fast food restaurants should update their menu and provide healthier food that suit local

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