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How Does Squealer Use Ethos In Animal Farm

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The Manipulation Enigma of a Deceiver
Animal Farm, by George Orwell, is a book filled with sly persuasion and propaganda. Squealer, Napoleon’s propagandist, uses many different techniques to twist information in order to mislead the animals to believe the pigs’ false stories. Squealer used the persuasive propaganda techniques of pathos and ethos. By using these techniques, Squealer effectively tricked all the animals into Napoleon’s scheme of complete control.
Squealer uses pathos to alter the animal's’ thoughts and memories of what has happened. He uses this to make them succumb to his emotional retelling of the story of the Battle of Cowshed. Squealer says to the animals, “Snowball was in league with Jones from the very start!... attempted… to get us defeated and destroyed at the Battle of Cowshed.”(79) Squealer persuades them that Snowball has been outlawed because he was never their “comrade” in the first place. Squealer says that Snowball had been working with Jones, which is a big hit on the animal's emotional scale because of the hatred brooded within them for Jones. Squealer appeals to the animals’ emotion of betrayal. By using pathos, …show more content…

He uses their very own “Comrade Napoleon” in his stories to convince the animals even further that these tales were true. Squealer says to the animals, “Snowball… would have succeeded if it had not been for our heroic Leader, Comrade Napoleon… Comrade Napoleon… has stated categorically… that Snowball was Jones’s agent from the very beginning.”(80-81) By just putting Napoleon in his story, Squealer added a lot of persuasion to his version of the story. Immediately after he talked of Napoleon, Boxer said that Napoleon is always right, so this must be right. He uses Napoleon’s position and influence on the animals to show that Snowball was traitor. All in all, Squealer uses Napoleon’s prestige and role to persuade the animals of Snowball’s

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A leader has incredible power, but with it he can choose to build up the community as a whole or to keep all the power to himself. Many leaders choose to keep all the power to themselves, but they still need a follower who believes every word the leader says. In George Orwell’s, Animal Farm, the animals decide to rebel against Farmer Jones, as they did not like the way they were treated. Life on the farm seemed promising after the rebellion, until Napoleon got greedy. Napoleon ran off any threats to his power and took away the other animals rights slowly, using his trusted followers, until he treated the other animals worse than Mr. Jones.

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Squealer proclaimed to the animals, “That was part of the arrangement! Jones’s shot only grazed him. I could show you this in his own writing, if you were able to read it. The plot was for Snowball, at the critical moment, to give the signal for flight and leave the field to the enemy. And he very nearly succeeded - I will even say, comrades, he WOULD have succeeded if it had not been for our heroic Leader, Comrade Napoleon.”

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