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How Does The Salvation Army Use Written And Visual Language To Persuade Their Target Audience

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The focus of this language study is to explore the diverse techniques charities utilise in persuading their target audience to donate to their organization. The question which had been formulated to guide this language is "How does the World Wildlife Fund and The Salvation Army use written and visual language to persuade their target audiences to donate?" The subjects of this study have been classified for audiences who are seeking to donate to this cause. The selected sources for this language study are The Salvation Army and World Wildlife Fund. Text 1: WORLD WILDLIFE FUND The World Wildlife Fund utilises complementary Pathos to convince their target audiences to donate to their charity. In this example, figure 1 extracted from The World …show more content…

In bold and larger font “SIGN ON TO STOP WILDLIFE CRIME” is the focal point when glancing at this image as it forces viewers to take note of it first and the cruelty of how important it is to help stop wildlife crime. Personal pronouns are a great way to make audiences feel like they have to do something about it, using inclusive language that they will make a difference and that they possess the power to. In addition, the word “Will” creates a sense of urgency, implying that there is limited time and that they must act immediately. Furthermore, the use of the rhetorical question “Will you add your name and join us?” is an effective tool for persuasion as it not only engages the audience but as way to indirectly force the audience towards a particular perspective, stimulating thought and reflection, letting the audience come to their own …show more content…

The Salvation Army's website's opening line (depicted in figure 3), "No matter where or when disaster strikes," conveys to viewers that the organization will always have their backs, no matter what happens. Knowing that they can rely on them in times of need emits kindness and provision. Just below that, in smaller font, is a subtitle that reads, "Please help Australians who need it most." This technique uses appealing words of kindness, like "please," to convey that it is not a command but rather a decision they have the freedom to make. By referring to "Australians," they are referring to the entire country, not just a select few in a particular suburb. This can give the impression to foreign viewers that they are improving the lives of all Australians, which has an adverse

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In her work “What’s Wrong with Animal Rights,” Vicki Hearne challenges common beliefs of animal rights, arguing that animal rights groups do very little to actually benefit animals. She argues that natural selection should be allowed to take place for wild animals, and animals such as cats and dogs should not be seen as property. To persuade the audience to support her position, she uses ethos, pathos, and logos. Her credibility as a trainer makes the logic behind her views reliable, her logic reinforces the examples she uses, and she appeals to emotion using her relationship with her Airedale, Drummer, to support everything her argument is saying. Through these strategies, Vicki Hearne effectively counters the current, popular views of the

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Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

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Companies are constantly looking for new strategies to leave a lasting impression on their target audience in the ever-changing advertising world. They employ various techniques to do this, including using rhetorical appeals such as ethos, pathos, and logos. Coca-Cola’s "Share a Coke" campaign, which debuted in 2013 and has since grown to be one of the brand's most effective marketing techniques, is one example of a successful marketing campaign that employed similar appeals (Glavey, 2019). These rhetorical arguments were employed by the "Share a Coke" campaign to urge its audience to buy and dispense Coca-Cola goods, nurturing a sense of community and togetherness around the brand. In this paper, I will examine how the "Share a Coke" campaign

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I decided that as we all live in one earth why should living creature be treated differently from humans being we all contain feels and should be treat with respect. Finally logos, logos are cold hard facts once you hit the audience F.I.R.E.S they will complete feel like you're an expert in the matter. These rhetorical appeals are handy in all cast, I am glad we are being taught useful content that I could uses in the

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From the 1970’s Australians have been viewed as bush people as they were seeming as heroic and brave. Never the less, internationally, Australians have been showcased as vulgar, racist that have strong pride for their country. Consequently, Australia has also been viewed as an alcoholic nation as companies continuously push the stereotype to market their products. In turn, Australian’s collective identity is made up of multiple other stereotypes that have been fed into. Despite being incorrectly portrayed; the Australian identity has a positive effect on Australian culture.

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