ipl-logo

How Does The Salvation Army Use Written And Visual Language To Persuade Their Target Audience

1154 Words5 Pages

The focus of this language study is to explore the diverse techniques charities utilise in persuading their target audience to donate to their organization. The question which had been formulated to guide this language is "How does the World Wildlife Fund and The Salvation Army use written and visual language to persuade their target audiences to donate?" The subjects of this study have been classified for audiences who are seeking to donate to this cause. The selected sources for this language study are The Salvation Army and World Wildlife Fund. Text 1: WORLD WILDLIFE FUND The World Wildlife Fund utilises complementary Pathos to convince their target audiences to donate to their charity. In this example, figure 1 extracted from The World …show more content…

In bold and larger font “SIGN ON TO STOP WILDLIFE CRIME” is the focal point when glancing at this image as it forces viewers to take note of it first and the cruelty of how important it is to help stop wildlife crime. Personal pronouns are a great way to make audiences feel like they have to do something about it, using inclusive language that they will make a difference and that they possess the power to. In addition, the word “Will” creates a sense of urgency, implying that there is limited time and that they must act immediately. Furthermore, the use of the rhetorical question “Will you add your name and join us?” is an effective tool for persuasion as it not only engages the audience but as way to indirectly force the audience towards a particular perspective, stimulating thought and reflection, letting the audience come to their own …show more content…

The Salvation Army's website's opening line (depicted in figure 3), "No matter where or when disaster strikes," conveys to viewers that the organization will always have their backs, no matter what happens. Knowing that they can rely on them in times of need emits kindness and provision. Just below that, in smaller font, is a subtitle that reads, "Please help Australians who need it most." This technique uses appealing words of kindness, like "please," to convey that it is not a command but rather a decision they have the freedom to make. By referring to "Australians," they are referring to the entire country, not just a select few in a particular suburb. This can give the impression to foreign viewers that they are improving the lives of all Australians, which has an adverse

Show More
Related

Wounded Warrior Project Rhetorical Analysis

980 Words | 4 Pages

The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

Read More

Rhetorical Appeals Pathos And Ethos

207 Words | 1 Pages

Two rhetorical appeals, pathos and ethos, are used. Pathos is an emotional appeal to the reader, and ethos provides credibility to the company selling the product. Pathos is used to suggest to the viewer that a Rolex is special, and by saying the watch has “spanned generations since 1945,” it causes the reader to think about family. By thinking about family, the reader is more inclined to read further into the advertisement, since they

Read More

Rhetorical Analysis Of The Share A Coke Campaign

171 Words | 1 Pages

Companies are constantly looking for new strategies to leave a lasting impression on their target audience in the ever-changing advertising world. They employ various techniques to do this, including using rhetorical appeals such as ethos, pathos, and logos. Coca-Cola’s "Share a Coke" campaign, which debuted in 2013 and has since grown to be one of the brand's most effective marketing techniques, is one example of a successful marketing campaign that employed similar appeals (Glavey, 2019). These rhetorical arguments were employed by the "Share a Coke" campaign to urge its audience to buy and dispense Coca-Cola goods, nurturing a sense of community and togetherness around the brand. In this paper, I will examine how the "Share a Coke" campaign

Read More

A Rhetorical Analysis Of The Canadian Food Board Advertisement

861 Words | 4 Pages

The organization’s overall goal was to persuade civilians to practice subsistence farming and to discourage any unnecessary “hoarding” (Imperial War Museum). In efforts to inform Canadians, the organization had created a series of advertisements. However, this Canada Food Board advertisement, in particular, satisfyingly appealed to the Canadian citizens by efficiently utilizing the usage of color, scenery and two rhetorical strategies – ethos and pathos. Through employing specific color techniques, the poster

Read More

Rhetorical Analysis Of Budweiser's 'Puppy Love'

1064 Words | 5 Pages

These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

Read More

Rhetorical Analysis Of What's Wrong With Animal Rights By Vicki Hearne

123 Words | 1 Pages

In her work “What’s Wrong with Animal Rights,” Vicki Hearne challenges common beliefs of animal rights, arguing that animal rights groups do very little to actually benefit animals. She argues that natural selection should be allowed to take place for wild animals, and animals such as cats and dogs should not be seen as property. To persuade the audience to support her position, she uses ethos, pathos, and logos. Her credibility as a trainer makes the logic behind her views reliable, her logic reinforces the examples she uses, and she appeals to emotion using her relationship with her Airedale, Drummer, to support everything her argument is saying. Through these strategies, Vicki Hearne effectively counters the current, popular views of the

Read More

Rhetorical Strategies In Super Bowl Commercials

837 Words | 4 Pages

Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

Read More

The Salvation Army: The Three Marketing Strategies

313 Words | 2 Pages

There are three marketing strategies the Salvation Army uses that are advertising, fundraising and promotions. Firstly, the Salvation Army uses advertising strategies to get noticed by the right people at the right time and it uses these strategies to present their products or services more easily and clearly. Also, it helps the company to deliver their story to current customers through appropriate media. The Salvation Army usually uses vivid and impressive advertising to awaken the public’s sympathy and desire to help people who are suffering from poverty and homeless.

Read More

Google Rhetorical Analysis

746 Words | 3 Pages

The Use of Rhetorical Devices in the “Google Home” Super Bowl Commercial Companies and other forms of media strategically use the three rhetorical appeals, ethos, pathos, and logos, to market goods and/or promote ideas. The appeals have been used for centuries are still prevalent in all types of modern day propaganda. If used correctly, ethos, pathos, and logos can be used as clever tactics to engrain information into the brains of consumers. One of the more notable ways that brands use these appeals are commercials. Google, the world’s most famous multinational technology company, used the three appeals to reach success.

Read More

Ethos Pathos Logos

757 Words | 4 Pages

Most advertisements contain at least one element of rhetoric; however, some commercials may use more than one element to ensure they can feel confident their ad will produce the response they are anticipating. In this essay, I will analyze some commercials and define what elements of rhetoric they are using as well as explain why the producers of those commercials chose that specific one. Producers take advantage of rhetorical elements to convince people to buy their products, whether it is pathos, a tug on the heart strings, or logos and facts, producers thoroughly take advantage of this to sell their products. 1. OxiClean Versatile Stain Remover This commercial promoting an OxiClean stain remover has generated a large amount of sales for this company due to the rhetorical devices used.

Read More

Critical Analysis Of Hidden Intellectualism By Gerald Graff

494 Words | 2 Pages

I decided that as we all live in one earth why should living creature be treated differently from humans being we all contain feels and should be treat with respect. Finally logos, logos are cold hard facts once you hit the audience F.I.R.E.S they will complete feel like you're an expert in the matter. These rhetorical appeals are handy in all cast, I am glad we are being taught useful content that I could uses in the

Read More

A Rhetorical Analysis Of Dialectical Writing And The Wildlife Protection Community

1835 Words | 8 Pages

First and foremost, it is crucial to write clearly and concisely, steering clear of technical jargon and using language that a broad readership can readily understand. In doing so, members of the wildlife protection community can more likely engage their audience and convey a message effectively. In addition, presenting intriguing stories and examples can help make wildlife protection issues more relatable and compelling, generating empathy and concern among readers. For example, a personal story about how a particular animal or ecosystem has been affected by human activities can encourage readers to express compassion and worry. Moreover, wildlife protection messages should be based on accurate scientific information.

Read More

Honey Bee Decline Essay

471 Words | 2 Pages

In the past decade, Bee keepers in North America have reported to seen an alarming decline in honey bees. In some places such as Utah, honey bee populations have plummetted by as much as 70 percent. In conjunction with North America, the decline in the honey bee population has been observed in Europe as well which is the place these insects originated from. The number of hives around the planet has been at it’s lowest point in fifty years. This problem in which majority of working bees disappear has now been termed as the “colony collapse disorder” by biologists.

Read More

Essay On Australian Identity

976 Words | 4 Pages

From the 1970’s Australians have been viewed as bush people as they were seeming as heroic and brave. Never the less, internationally, Australians have been showcased as vulgar, racist that have strong pride for their country. Consequently, Australia has also been viewed as an alcoholic nation as companies continuously push the stereotype to market their products. In turn, Australian’s collective identity is made up of multiple other stereotypes that have been fed into. Despite being incorrectly portrayed; the Australian identity has a positive effect on Australian culture.

Read More

Animal Shelter Persuasive Essay

908 Words | 4 Pages

Millions of lives just as innocent as the most generous child; Trapped in the barriers we know as cages, that they know as Hell; Too many lives for humanity to just be a bystander. Each and every day is filled with a million moments and opportunities for us to take a stand and make a change. Animal shelters around the world are constantly filling with new animals; it is simply too much for the small amounts of staff on their own to make sure every animal gets the love they deserve, as well as making sure the shelter is kept tidy and operating. Animal shelters need us, young and old, even if only for an hour. That small span of time can make the world for them; volunteering assures that animals will get daily love, lowers full-time staff stress,

Read More

More about How Does The Salvation Army Use Written And Visual Language To Persuade Their Target Audience

Related Topics

Open Document