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How Does Zebra Beers Use Radio-Based Advertisements?

1636 Words7 Pages

Visible Positions The way of advertisement is vital to the beer market. Currently, Zebra Beers predominately uses radio-based advertising for its campaigning. Initially, the advertising was aired once every hour between 3:00 and 7:00 P.M. on Wednesday, Thursday, and Friday, and then ran ads from noon to 5:00 P.M. on Saturday, hourly. Once Zebra was sure that everyone had heard their ad, they then “peppered” the ad in as to not lose momentum with consumers. The following week, on Wednesdays and Thursdays, the ad aired once hourly between 1:00 and 3:00 P.M. The radio station that targeted their target consumers would only charge $40 to $50 for a one minute spot; $1,000 or $1,500 was enough to get going for four or five weeks of radio ads. …show more content…

All varieties are packaged in distinctive, painted bottles. The 12-ounce bottles are brown and are painted with white zebra stripes and the Zebra logo. While the 6-pack cardboard carrier is also printed to bear a resemblance to a zebra’s stripes, and, when on display, clearly stands out from the competitors’ packaging. The lager is described to be one of the most drinkable, and smoothest craft-brewed beers on the market. This lager comes highly recommended and is a generous melding of the highest ingredients that produces a well-balanced harmony of flavor. It leaves a rich, uniquely outstanding, non-bitter finish that is rather refreshing. When looking closer at Zebra’s fruit flavored beers, one can see that both peach and raspberry are offered. The peach itself tastes as if one just bit into a freshly picked peach. This lager is a blend of natural peach that gives a smooth, well-balanced beer. The raspberry is a natural blend creating a lager which is uniquely outstanding. Someone who is not your typical beer drinking might be pleasantly surprised by Zebra’s fruit flavored beers. Distribution

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