Eat More Chicken” is the slogan of a fast food restaurant called Chick-fil-a. Chick-fil-a is a popular fast food restaurant that serves different types of chicken meals. They’re famous for their chicken sandwiches and waffle fries. Their slogan “Eat Mor Chikin” was created by The Richards Group in 1995. Through its use of branding strategies, Chick-Fil-A has become a company whose name is known worldwide. Strategies that Chick-Fil-A has used to become a leader in the industry are traditional advertising and marketing strategies. One branding strategy that Chick-Fil-A uses is traditional strategy. The impact this consumer brings to traditional. There are different types of advertising that Chick-Fil-A uses. Chick-Fil-A uses billboards as part …show more content…
According to the article, “Chick-Fil-A” it says “Whether driving along I-40 in the Carolinas, I-10 in Texas or any other major roadway with a Chick-Fil-A billboard and those ubiquitous cows”(https://cowfan.wordpress.ncsu.edu ). This shows that Chick-Fil-A wants to convince people to go to a nearby Chick-Fil-A if they ever see a billboard. Another example in this article is that it talks about different types of traditional advertising. It talks about how they advertise Chick-Fil-A and their advertising. According to the text it says “Chick-Fil-A does the occasional print ad of coupon mailer, but the most common traditional advertising methods used to market to its target audience are billboards, television ads, and sponsorship”. This shows that Chick-Fil-A uses different types of advertising to make people eat Chick-Fil-A”. Another branding strategy Chick-Fil-A uses is emotional marketing. The impact of this on consumers is connecting peoples hearts with heartfelt advertisements. Chick-Fil-A makes heartfelt advertisements to target people wanting Chick-Fil-A. According to the article, “The Effective Marketing Strategy of Chick-Fil-A”, it says “Chick-fil-a advertisements frequently highlight family value, kindness, and memorable