How Has Changed The Distribution And Consumption Of Music

Specific Purpose: To inform my audience about how the advancement of technology has changed the distribution and consumption of music.

Audience Demographic Information: I will be talking to a group of college students and a professor, both males and females between the ages of 18 and 35. Members of the audience come from different cities varying in population and demographics. It will be around 10 a.m. on a Wednesday morning in Moore Hall located on Central Michigan University’s campus.

Audience Psychological Information: Each member of the audience will have a different amount of knowledge on technology and music depending on past experiences/learning opportunities. Most people like music and will be open to learning more about it, but it

Second, I will talk about broadcasts such as television and radio as well as the internet and how they have affected music.

II. Body

Main point A: The development of physical mediums used to listen to music has played an important role on the distribution and consumption of music.

1. Sub point 1: One of the first and most influential physical mediums was the record.

a. According to recording-hisory.org the first record to be used for music entertainment was introduced in the 1940’s and was a phonograph record at 78 rpm, or revolutions per minute. These records were inconvenient because they were large and easy to damage.

b. The Education Department of Saatchi Gallery Contemporary Art in London expressed that it was not until the 1950’s that the 33 rpm record and the 45 rpm record were introduced. The 33 rpm record was popular because of its ability to store more music and provided better quality. On the other hand, the 45 rpm record was much smaller and contained a song on either side called singles.

2. Sub point 2: The next influential medium is the cassette tape which gained popularity in the mid 1960’s.

a. The cassette tape allowed a 30-minute format for the tape cartridge and allows other manufacturers to duplicate the specifications. The cassette tape also made it possible for any person to begin recording and sharing their

Radio also allowed music to be shared on a broad scale and enabled live performances to be broadcasted live over the radio.

2. Sub point 2: Television broadcasts also tremendously impacted the way people could distribute and consume music.

a. Peter Alhadeff from Berklee University wrote about how on the older television broadcasts, popular from the 1950’s-1970’, artists were filmed by a network in front of a live studio audience in a concert like setting. These types of performances were featured on shows such as the Ed Sullivan Show and American Bandstand.

b. According to the History Channel’s website, the business of televised music was jolted in 1981 when a new cable network, MTV, went on the air. MTV Vj’s or video jockeys, showed short music videos from artists that were provided for by free from the record company. rather than a live performance form the artist

3. Sub point 3: Callie Taintor from pbs.org emphasized that the internet made possible the creation of the MP3 player in 1990 and the iPod in 2003. The MP3 and iPod compress digital audio files to a size that can be easily sent from computer to computer without compromising