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How Likely Is A New Entrant To The Industry?

280 Words2 Pages
The Porters Five Forces Model analyzes internal and external factors to determine the competitive forces that could impact how a company does business. By concluding the competitive forces driving the industry as a whole a firm is able to determine what forces affect a company’s profitability. Who Are the Rival Competitors? The Beverage industry is a heavily saturated market but currently the main competitor to Coca Cola is Pepsi dominating majority of the market share. Both companies signature soda product is very similar along with non-soda products, such as juice and bottled water are similar as well. How Likely Is a New Entrant to the Industry? New entrants to the Beverage Industry are definitely a possibility. However the likelihood
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