Born in Latin America in the 1950s, the telenovela genre has not only managed to disperse along the American continent, it also made it’s way through to Europe and Asia. It seems that these short series programme with an enhanced drama happened to provide a sort of escapism wherever it would go, as it allowed people to worry about the characters problems, rather than their own socio-political problems at the time.
In the early 90s, the US imports telenovelas from Latin America, which would provide easy audience as 22 million people in the country were Spanish speakers. In a sign of the swelling number of Spanish speakers in the United States and their growing influence on Latin American culture, US television executives start producing adaptations that recreate dramas with closer connections to the lives of Hispanics in the country. Over the past three years, Telemundo, the second-place Spanish network after Univision in the United States, and Venevisión, a major Venezuelan production company, have aimed to hook more US Hispanics by writing and producing more shows, and by depicting the realities of U.S. life, where dating and class distinctions — the staples of many a melodrama — adhere to different rules than in other countries.
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Their success began in the 1990s ex-Yugoslavian countries. Television was starting to be a common in households and TV producers had to find an economical way to fill in their programming. The easiest and most economical way was to buy TV program bundles from the US which would include telenovelas. Telenovelas happened to have a huge audience, which happened to inspire neighbour countries like Hungary and Czech Republic where the retransmission time changed very often so that it could fit their lifestyle. In the Western part of Europe, it is the previously mentioned US production of telenovelas that hits the