Who is Howard Schultz
- Introduction
Howard Schultz is the Chief Executive Officer and President of Starbucks. He controls the biggest chain coffee shop of the world. The annually sales of the company is more than $16 billion and net worth is at least $3 billion. It is one of the Fortune 500 company. Until 2014, Starbucks has more than 21,000 stores in 65 countries (but there are none in Italy because of the widen local coffee market).
Howard Schultz put his great success into two books: "Pour Your Heart Into it: How Starbucks Built a Company One Cup at a Time" (published in 1999) and New York Times bestseller "Onward: How Starbucks Fought For Its Life Without Losing its Soul" (published in 2012).
- Biography
Howard Schultz, was born in July
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Along with his wife Sheri, he is co-founder of the Schultz Family Foundation.
- Leadership style
We can say that his leadership style is a blend of democratic and transformational.
1. Transformational style: employees follow him because they believe in and respect him. For example, Schultz offers his employees to have the right to have stock shares of the company so employees share the success of Starbucks. Furthermore, Starbucks designs special training and program for employees. This not only motivates employees, but also makes them ready for future in the company. Also, Schultz is always seek for feedback and advice from his employees, which make them feel empowered and encouraged. 2. Democratic style: Howard looks for employees who are team players and passionate. He promotes company. Schultz believes in his employees are more decision-making people.
- Management principles
There are some important points of view of his management principles which are quoted in his books. We can regard them as the guides of himself and for the company.
1. He believes that those people who follow the road can create new industries, invent new products, build lasting enterprises, and inspire people around them to get higher goal of
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After he is already has more than 21000 chains in more than 65 countries. He wants to open new shop in Italy where people prefer to enjoy natural and fresh coffee instead of quick coffee.
His leadership analysis
- Opportunities
His company has relations outside so that Starbucks is well known by people and these thoughts of leadership make his company better.
1. Embrace social media
Starbucks uses Instagram to advertise its brand. This is not only to showcase products, but also to share images of customers.
2. Be Innovative
Starbucks begin free Wi-Fi in 2010. Starbucks has new instant coffee machine. The company allows customers to pay for products with an iPhone app. Starbucks become the first to do like this.
3. Choose the right partners
Since 2006 Starbucks and Apple work together. People can purchase songs on iTunes that they heard in Starbucks.
Also, Starbucks works with organizations and communities, like American Red Cross, Global Green USA, and Save the Children.
- Success
His leadership makes a huge success in the company and outside the domain. These help his company become the biggest chain coffee shop of the world. What we can learn are the following:
1. He has a Mission of the