ipl-logo

Starbucks Diversity Case Study

755 Words4 Pages

The organization I work for, Starbucks is highly diversified. In my opinion, Starbucks successfully employs each of the seven diversity components: “authentic leadership commitment, clear organizational communication, inclusive recruitment practices, long-term retention strategies, incorporating diversity into main work of the organization, diversity management metrics, and expansive external relationships” (Cañas, Sondak 2014). With that being said, Starbucks could improve by incorporating diversity into main work of the organization.
One way Starbucks proves their commitment to diversity is authentic by holding a diverse board of directors. Of the seven board members, three are women and one of these women is of an African descent. Aside …show more content…

In response to Trump, one of their most recent goals is to hire 10,000 refugees. Other hiring goals include hiring veterans and military spouses and creating more opportunities for the youth. The fact that, over 43% of U.S are minorities proves the company is dedicated to diverse recruitment.Likewise, Starbucks is committed to retaining their diverse organization. They do this by requiring diversity training when first hired. In this training, they speak about LGBTQ and the use of pronouns. Moreover, Starbucks aids in child adoption and provides maternity and paternity …show more content…

One of the main ways this can be seen is by having a diverse board of directors. According to Starbucks, their “board of directors is now one of the most diverse corporate boards in the country” (Starbucks 2016). However, I feel this is one area where the company could improve. I feel the Starbucks management in my district is not diverse. However, I do know this is one of the goals they are working towards.
Furthermore, the company is efficient at measuring their diversity goals. As proven earlier, the company measures diversity’s impact by the “representative mix on the board of directors” (Cañas, Sondak 2014). However, other ways the company measures their success through satisfaction surveys, the percentage minorities hired and by setting number goals, such as hiring 25,000 veterans and military spouses by 2025.
Finally, Starbucks successfully employed the “expansive external relationships” (Cañas, Sondak 2014). One of the main ways Starbucks embraces diverse relationships is by working with underserved coffee farmers. Starbucks ensures all the farmers they work with are working in healthy conditions and are paid a fair wage. They have helped to improve the lives of thousands of farmers. Besides this, Starbucks supports several communities/organizations such as the LGBTQ

Show More
Related
1334 Words | 6 Pages

The company I chose to discuss is Chick-Fil-A, Dan Cathy is the current President and CEO. Chick-Fil-A’s mission statement explains what they value and what their commitment is to the community. According to the Chick-Fil-A website “For the past 66 years, we have built a foundational commitment to service – service to our customers, service to our franchised Restaurant Operators and their Team Members, and service to our communities. This begins in the restaurant – one customer at a time.

Read More
901 Words | 4 Pages

Attracting applicants from all levels of society including the working poor and single parents, recruiting talented workers who are satisfied and motivated has the potential to lead to higher productivity and greater retention (Green, Lopez, Wysocki, Kepner, Farnsworth, & Clark, 2015). The key to our successful Human Resources department is not that we hire a diverse workforce, but that we chose our employees from a diverse pool of representatives of the community. Building a reputation as a diverse inclusive corporation attracts the best from the

Read More
2251 Words | 10 Pages

Importance and benefits of managing this diversity There is prescription that a company could apply to be successful, therefore it depends on the capability of the leader to sort out what is best to the organisation based on the level of productivity of the workplace. Leaders and managers should know and recognise skills that are vital in creating a positive and effective diverse workforce. One day session of training and programs is inadequate to change a person’s behaviour and styles, therefore the company need continuous development, implementation and maintaining trainings and awareness foundation. The welfare of having a diverse workforce is that it brings a unique standpoint to the company.

Read More
784 Words | 4 Pages

Starbucks and Tim Hortons Nowadays, the number of coffee drinkers are increasing. As the demand for coffee grows, the number of coffee chains is also increasing. Of that, the representative coffee chains in North America are Starbucks and Tim Hortons. Starbucks has the highest brand awareness amongst the world coffee chains. It started in Seattle, the United State in 1971.

Read More
1732 Words | 7 Pages

Introduction Since 1996, Royal Dutch Shell (Shell) had been promoting the diversity and inclusion (D&I) initiatives, which aimed to increase the variety of compositions and values the differences such as, age, sex, gender, race, nationality, and education (Sucher & Corsi, 2012, p. 5). Yet, Voser’s, the new Chief Executive Officer, Top Management Team (TMT), was dominated by middle-age American and European men from 2008 to 2009. Because diversity could have both positive and negative impacts on the company (Webber and Donahue, 2001) and the nature of industry as well as the contextual circumstances could both support or hinder various diversity characteristics (Cannella et al., 2008), the implications regarding the short run situations and

Read More
1568 Words | 7 Pages

The ways in which diversity can impact on work and work relationships: Cultural diversity can affect the workplace in numerous ways. Negative impacts can include miscommunication, creation of barriers, and dysfunctional adaptation behaviors. Positive impacts can include building a sound knowledge base fellow colleagues, which can make for smoother integration of the organization into foreign cultures. Many organizations have recognized that the workforce is changing and they are working to create a work environment in which diversity and difference are valued and in which employees can work to their fullest. They are dealing with the problems that arise when people in the workplace communicate.

Read More
726 Words | 3 Pages

Part A. The primary externals influences to Starbucks PESTEL describes a framework of macro-environmental factors used in the environmental factors component of strategic management. PESTEL analysis includes some several factors: political, economic, social, technological, legal and environmental factors. This report analyzes the factors which have main impact on Starbucks. 1.

Read More
1087 Words | 5 Pages

In order to formulate an effective ad, the target audience must always be defined and understood. Starbucks Coffee’s target audience is families with young children. There are several factors involved in determining the target audience, and that is demographic, geographic, psychographic, and consumer insights. Firstly, there are several demographic variables that are taken into account.

Read More
636 Words | 3 Pages

They could ensure all employees are properly trained on diversity and anti-discrimination polices during orientation classes and on a semi-annual basis. Also, the company needs to ensure they are promoting and advancing diverse individuals for all positions in the company. This would show everyone that they committed to improving diversity at the company and their restaurants. How can they manage diversity throughout the organization?

Read More
1586 Words | 7 Pages

Starbucks was founded in 1971. They have 18.850 stores in more than 40 countries which makes them the first coffee specialty retailer in the world. They operate most of their stores having only 50 franchises (as of 2017) as to keep strict control over quality. The success of Starbucks is based on their unique value proposition. They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”.

Read More
945 Words | 4 Pages

6.4 Ethical Sourcing Howard Schultz to take a comprehensive approach to ethical sourcing, using responsible purchasing practices; farmer support; economic, social and environmental standards; industry collaboration and community development programs. The cornerstone of his approach is Coffee and Farmer Equity (C.A.F.E.) Practices, one of the coffee industry’s first sustainability standards of coffee.

Read More
328 Words | 2 Pages

Diversity has been recognised as a valuable initiative in the advancement of a workplace, however recent studies in England and Wales show that the judiciary remains largely imbalanced . For decades diversity has been a central matter within the legal sphere but according to a recent report by the Council of Europe published at the end of 2014, women only make up 25% of judges in England and Wales and to this day, Lady Hale remains the only representative for women in the Supreme Court . Furthermore, diversity statistics in 2015 concluded that the percentage of BME judges remains unchanged at 7%. Damning statistics such as these prove that the judiciary is currently in a detrimental situation, particularly because diversifying the workplace encourages innovation: ‘There is a large body of evidence going back many decades which shows that more culturally diverse businesses are more innovative. Recent research also shows that workforce diversity is also

Read More
1405 Words | 6 Pages

Today’s most business primary concern is retaining workforce diversity. Recognizing the importance of diversity in the organization and effectively manage to ensure the organization and its valuable diverse employees are growing hand in hand. Rising of immigrants’ employment opportunity, joint venturing business globally has equally brought an opportunity for shared values, exchange of cultures and intelligence to widen the opportunity for business enterprise and also a platform for employees to reach target goal.

Read More
1607 Words | 7 Pages

Summarize the overall strategy of Starbucks Management in its effort to create and develop a new concept and a rapidly expanding company. The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experience that would differentiate itself from its competitors.

Read More
1107 Words | 5 Pages

Successful strategies link diversity progress directly to business results. (www.diversityinc.com/diversity-management) Diversity in the workplace means bringing together people of different ethnic backgrounds, religions and age groups into a cohesive and productive unit. Advances in communication technology, such as the Internet and cellular phones, have made the marketplace a more global concept. In order to survive, a company needs to be able to manage and utilize its diverse workplace effectively. Managing diversity in the workplace should be a part of the culture of the entire organization As a group we discussed diversity management and realized that the world is a big place and there will always be diversity.

Read More

More about Starbucks Diversity Case Study

Related Topics

Open Document