Parenting is a learning experience for both moms and babies. Not only do diapers play a huge role in that experience, but they also have a significant impact on babies’ health and well-being. Today, more than 7 million American babies are put in disposable diapers with an estimation of 23 billion diapers a year (Lorit). Aware of these statistics, companies such as Huggies and Pampers create ads with visual and verbal components that appeal to mothers in need of a trusting diaper brand. Like Huggies “Set Them Free” commercial included a motherly voice as well as a visual aid of their product and its features, Pampers “Freedom to Play” commercial combined its visual and verbal components; lively music, a happy motherly voice, and visuals of the product and its features, making it more effective.
Both Huggies and Pampers have woman speakers who voices capture the attention of babies, new mothers, and experienced mothers. The Huggies commercial begins with a soft voice of a woman. She informally begins to discuss a baby’s need of freedom to comfortably move. “Set them free with Huggies little movers diapers” (Ads, Brilliant). The woman introduces the diapers to meet the need of freedom for babies. In addition, her voice is clear and there is little to no background noise. This verbal component is effective at
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Huggies and Pampers does this by combining new information of their product with something already familiar to their intended audience. Parents give in to what their children want and combined with what they need there is no way to deny a product. Aware of the impact this visual aid has on its consumers; Huggies and Pampers similarly use images of popular children’s characters on their diapers as an effective way to get consumers more