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Hugh Hewitt's Book Report: Blog

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Book Report: BLOG Hugh Hewitt can add an impressive accolade to his resume. He is a New York Times best-selling author, but this isn’t the only thing that sets Hewitt apart from the vast array of authors in the world. Hewitt’s online blog has gone viral, with nearly 10 million people visiting it in 2002. Then, in 2005, Hewitt wrote a book called, “BLOG: Understanding the information reformation that’s changing your world.” This book was designed to show how companies can use blogs to communicate among employees and their audience. Specifically, Hewitt’s book explains how to respond to negative and positive blog posts through various methods (Hewitt, 2005).
Although this book was written 10 years ago, there is still much that can be applied …show more content…

This examines how simple it is to view the results of technology used (Rogers, 1995). The specific goal of Hewitt’s book is blogging for businesses. In chapter eight, Hewitt gives three types of blogs that can exist within a company: leadership blog, management blog and employee blog. A leadership blog is different from a newsletter to the company. A leadership blog is used to inspire and communicate and can be measured by an increase in the company’s productivity. This is one example of how the results of the blog can be observed. In some ways the blog provides free advertisement for one’s company and if successful in promoting the company, the results will be visible (Hewitt, 2005, pp. 123-127, …show more content…

Hewitt claims that journalism has struggled to maintain its audience, because it developed bias. He believes biases of news outlets erupted when news outlets hired people with similar political views and beliefs as them, rather than hiring people with views across the spectrum. Hewitt found that blogs take away a portion of the mass media audience, because blogs can summarize news in one spot succinctly while at the same time encouraging conversation among viewers. Furthermore, blogs can deliver news faster than a scheduled television news station, who must wait to release information at a specific time (Hewitt, 2005, pp. 88, 89, 91, 92).
Third, this book gives projections on the future of new technologies and the traditional media. Hewitt predicts that the blogging realm will continue to gain ground on traditional media outlets. Hewitt paints his prediction in chapter five:
“and then the blogs arrived like cavalry coming over the hill. The attempt by MSM to fight back against the emerging center-right media was doomed…MSM can no longer control the battlefield, dictating who gets to participate, when stories are released, and who has the final say.”
In other words, Hewitt is saying that the public’s voice has become the final say and it will not change. Blogs can now play a leading role in deciding what is considered news. Hewitt also predicts that competing blogs will face

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