Hugo Boss History

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Introduction
Founded by Hugo Ferdinand Boss in 1924 (Hugo Boss, n.d.), Hugo Boss is a German Company that has become the largest manufacturer of clothing for men and women in said country. Currently it is one of the most influential design houses for men‘s fashion, their merchandise is sold in more than 90 countries around the world. Their biggest market is in Germany and the second is in the United States (Reference for Business, n.d.). The company, that at first was run as family business, began making police and postal uniforms, so that later they would manufacture them for the nazis in the 30’s (The Associated Press, 1997). Recently in 2011, the company issued an apology for the abusive treatment of workers during the second World War when they were …show more content…

(n.d.). Corporate History. Retrieved from Hugo Boss Corporate Website: http://group.hugoboss.com/en/group/about-hugo-boss/history/
Larrabee-Zayas, D. (2017, July 11). Chris Hemsworth Is The New Face of Hugo Boss Fragance & He Looks So Hot. Retrieved from Hollywood Life: http://hollywoodlife.com/2017/07/11/chris-hemsworth-hugo-boss-man-of-today-boss-bottled-tonic-face/
Reference for Business. (n.d.). Hugo Boss AG - Company Profile, Information, Business Description, History, Background Information on Hugo Boss AG. Retrieved from Reference for Business: http://www.referenceforbusiness.com/history2/86/Hugo-Boss-AG.html
Shapouri, B. (2017, July 12). Chris Hemsworth Is Now the Face of Boss Bottled Fragrance. Retrieved from Us Weekly: http://www.usmagazine.com/stylish/news/chris-hemsworth-is-now-the-face-of-boss-bottled-fragrance-w491633
The Associated Press. (1997, August 15). Hugo Boss Acknowledges Link to Nazi Regime. Retrieved from The New York Times: http://www.nytimes.com/1997/08/15/business/hugo-boss-acknowledges-link-to-nazi-regime.html?mcubz=0
Ullah, W. (2012, November 21). Hugo Boss Brand analysis. Retrieved from Wakib Ullah:

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