ipl-logo

Impact Roasters Case Study

709 Words3 Pages

When all segments have been identified, Impact Roasters needs to choose which segment to target the communication and marketing campaigns. This is what we consider as step two of the segmentation, targeting and positioning model. Instead of focusing the marketing activities to try to cover all the coffee consumers, it is more advantageous for Impact Roasters to focus on one or two groups the most.
The analyses and evaluation of the nine different segments have shown that the Community Oriented is the most attractive for Impact Roasters as they share similar ideologies and values. Furthermore, it is important for the reader to know that there are 36 individual subgroups that have their specific characteristics and patterns. So, when it comes to selecting these subgroups we need to …show more content…

The group E3 (Represents 15% of the Danish population) is the one that we have the most surrounding the coffee shop area and the group F (Represents 6% of the Danish population) would be our ideal target group because of their awareness of social causes, food quality and environmental friendliness. These two groups assimilate when it comes to the age group, the biggest part being from 30 to 49 years old, they have a similar preference for public transportation rather than using the car and constantly stream music and films. The two targets have good disposable income and are willing to pay more for a high-quality product, specially the F group that is wealthier and higher educated.
Now we dig deeper and start to be more specific with the group that encounters itself within the coffee shop’s area, the group E3, consists mainly of people from 40 years and above, three quarters have nonliving home children. There is a great diversity amongst this group and some are immigrants. When it comes to education it is very mixed, with some still studying while others are retired. While the income levels are not high, the majority remain employed, and have a considerable purchasing

Show More
Related
1064 Words | 5 Pages

Massachusetts Stove Company Strategic Options Introduction Massachusetts Stove Company is one of the last six remaining wood burning stove companies after recent changes implemented by the EPA. Even with the declining market for wood burning stoves, Massachusetts Stove Company has continued to steadily grow and profit for six straight years. Profitability Massachusetts Stove Company is the only stove company who sells their product via mail order which provides a niche market that other companies won’t be able to enter into. Massachusetts Stove Company also has the technology in their wood-burning stoves to distinguish their brand from the ever-shrinking list of wood burning stove manufacturers.

Read More
851 Words | 4 Pages

The purpose of this report is to propose a marketing plan for Antz Inya Pantz Coffee Co. and launch a new product which is AntzChoco Cookies while creating the product awareness among the Australians in Western Australia. This report provides an SWOT analysis by examines the company deeply according to their strengths, weaknesses, opportunities, and threats. This disquisition consists of three marketing objectives for our marketing plan, analysis of competitive advantages and positioning for AntzChoco Cookies. Since the main objective is increase the sales by 30% within 6 months, it is crucial to attract the target market which are the Australians who aged from 8 to 34 and stay at Western Australia by utilizing the marketing mix (4Ps).

Read More
1475 Words | 6 Pages

Contents Terms of Reference 2 Procedure 2 Findings 3 Current Structure 3 New Structure 4 Employee Relationships 4 Instructing Staff 5 Contingency Variables 5 Conclusion 6 Recommendations 6 References 7 Appendix A 8 Terms of Reference I am a HNC business student. I am writing this report as part of my course. This assessment covers outcome 4 of the Managing People and Organizations' class.

Read More
888 Words | 4 Pages

Terms of Reference I am a HNC business student. I am writing this report as part of my course. This assessment covers outcome 4 of the Managing People and Organizations' class. Unit F84T 34 Procedure In order to construct this report, I read the case study and highlighted information that I thought was relevant to this report.

Read More
225 Words | 1 Pages

They are very sharing and caring towards each other, sharing food, clothes, caring for the sick, children and elders which is the result of big families living together. They express their religious and ceremonial life through art,

Read More
893 Words | 4 Pages

Over the years, the United States has accumulated many diverse immigrants (326,474,000 total). The whites still make up the majority of the population, seventy-seven percent. The latino population has increased twenty-one million since 2000 and makeup seventeen percent. African americans make up thirteen percent of the population (Census 7). There is tension between these ethnic groups because of their differences in physical appearances, cultural practices and spiritual beliefs.

Read More
421 Words | 2 Pages

However, German and Irish farm owners make little to no money, and have previously missed out on great opportunities to export. Differences in ethnicities has made it difficult for poorer farmers to make enough in able to life adequately. This is a weakness, seeing that the Middle colonies has the largest immigrant population. Life is difficult for most of the colonists in this region, and it has become hard to make a decent living. Still, however, immigrants are given some small domestic jobs to help them earn some more

Read More
1621 Words | 7 Pages

When going into detail, we can find out that Mexicans and Puerto Ricans lag the furthest in comparison to the status of whites. And of the three largest components of the Hispanic community that are Mexicans, Cubans and Puerto Ricans, Cubans and whites are comparable in occupational status. Mexicans and Puerto Ricans are more likely than average to be found in construction and production occupations. Overall, the occupational distribution of Latinos resembles the profile of Black workers most closely with similar proportions to be found in professional, service, sales, and production occupations. Today Hispanics and Whites perform different types of work in the labor market, but always keeping a gap between them.

Read More
739 Words | 3 Pages

Appealing to the norms of society has always been a part of people 's lives. Children are taught, at a young age, about the societal importance of education and money. Since this is important in demonstrating a person’s place in society, many people feel the need to express wealth and sophistication to conform to a higher status. Recently however, the diachronics of societal norms has become more casual and has encouraged people to buy items at establishments that are considered to be of lower status. It is this desire for casualness that McDonald 's targets in their ad.

Read More
104 Words | 1 Pages

Throughout its history, the United States has served as a beacon of prosperity for people around the globe. Millions of people, ranging from the Irish to the Japanese, abandoned their old lives and came to America in pursuit of a better life. Based on demographical statistics and census data, today appears to be no different. However, the majority of foreign immigrants (within the last twenty years) have not been from Europe; most have arrived from Asia and Latin America. Immigrants from Latin America, known collectively as Latinos, have played and will continue to play a significant role in the society of the United States.

Read More
320 Words | 2 Pages

The creation of programs such as the American Green Card Lottery has also resulted in an increase in the number of foreigners in the USA. Individuals have moved to the USA in pursuit of higher education or employment opportunities. In their article, Birthplace Diversity and Economic Prosperity from the National Bureau of Economic Research, authors note that the number of students in the country is high compared to other nations. They also claim that the move can be attributed to the improved education and social structures (Alesina et al. 3). The emergence of globalization and improved relations with the U.S and other global partners has led to the increased movement of different citizens across the border.

Read More
1661 Words | 7 Pages

It is mostly consisted of those that are born overseas. There is also a language barrier especially in some ethnic communities within the continent of Asia. There is also a variation regards to citizenship status. People of Filipino origin are more likely to be a citizen of the United States than other ethnic groups in the continent of Asia. Institutional mechanisms make it hard for immigrants to become citizens and become an eligible voters.

Read More
1823 Words | 8 Pages

Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

Read More
991 Words | 4 Pages

Executive Summary: The Campbell soup company is involved in several difficulties. Although it dominates the soup market, it is struggling to keep people interested in their soups rather than them resorting to other snacks. Through thorough research, they have observed consumer’s responses to the soup in the grocery store. They found that the consumers were overwhelmed by the variety of different soups in the same wrapper lining the isle. Campbell company responded by putting different color on certain lines of soups.

Read More
1087 Words | 5 Pages

Secondly, the geographic location of Starbucks’ target audience is the urban city of Malaysia, where Starbucks outlets are often regarded as the third location besides their home and workplace for urban professionals to work or to spend some downtime alone or with their peers. Teenagers would spend time at Starbucks as well for meet-ups with friends and as a place to study. Thirdly, there are several psychographic and consumer insights involved.

Read More

More about Impact Roasters Case Study

Related Topics

Open Document