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Importance Of Logo Analysis

4113 Words17 Pages

Importance of logos to brands
In simple terms, a company’s logo is a unique identity that represents the company. The logo appears on all its forms of communication (letterheads, business cards, envelopes, websites, social media platforms and other marketing communication), so once a logo is out in the market, it actually becomes the face of the company.
A company’s logo can be just as important as the name of the company, which is why companies today invest so much time and money in developing their logos and also why the logo forms an important part of the marketing strategy of the company,
Besides giving the company a visual representation, a logo is also provides the legal ownership of a company on a product and provides a legal safeguard …show more content…

In an survey conducted offline and online (offline because users tend to have some Google products open online, either the search or mail and this might give a biased response) conducted among 81 respondents (46 offline and 35 online) who use Google every day gave the following result.
1. 80 out of 81 respondents claimed to know what the Google logo looked like.
2. Only three respondents were found to know the logo and the significance of the colours used in the logo.
3. 23 respondents were found to know correct logo but not the meaning of the colours
4. 20 respondents were found to know the colours used in the logo without knowing the sequence or the style of writing
5. 21 respondents got the colours wrong but the style of writing right.
6. 11 respondents were unable to remember the colours used or the style of …show more content…

It is meant to be a way by which Google promotes creativity, passion and imagination among children.
Google has been hosting this competition every year since 2008 in USA and since 2009 in India (open for Class 1 to Class 10). The competition is based on themes with the theme in India for last year’s being ‘A place in India I wish to visit’.

Summary
Logo currently in use Number of logos Google has used since the company was founded – 5 (Excluding BackRub)
Designer of the current Google logo
The logo was designed by Ruth Kedar after several iterations. Ruth Kedar is also the founder of Art.Net, a web-based art collective.
Colours and their significance
The current version of the Google logo uses Primary colours with a Secondary colour breaking the pattern.
1. Primary colours used – Blue, Red and Yellow
2. Secondary colours used – Green

The use of colours is intended to give the Google logo a simple look (using Primary colours), while also suggesting the playful nature of the company, suggesting that Google doesn’t play by the rules.
Typeface
The current Google logo uses Catull typeface, a typeface that was designed by Gustav Jaegar for the Berthold Type Foundry in

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