Narmin Hajili Writing and Information Literacy I Argumentative essay 14.10.2015 The Importance of Corporate Social Responsibility “Creating a good business and building a better world are not conflicting goals – they are both essential ingredients for long-term success” – mentioned William Clay Ford, the executive chairman of Ford Motor Company. This quote apparently emphasizes the importance of being socially responsible to the society for being successful. This issue became the theme of discussion starting from the 18th century with the idea of Adam Smith, well-known Scottish philosopher of political economics, and expanded in the 1870s. According to him, the interaction between public and corporations would meet the needs and wants of society. Later this idea turned into a big deal and directly resulted with growth of economics which showed enough power of that model. Corporate …show more content…
However, although it causes some damage in revenue, it compensates it in the image of company and in getting advertisement from that, and in fact it also results with more income. “While the CSR RepTrak® 2013 study confirms the business case for investing in CSR programs, it also highlights the struggle in building trust amongst consumers despite company”- stated Kasper Ulf Nielsen, Executive Partner at Reputation Institute. Although his workplace deals with the reputation of companies, at this point he forgot about the company “Volkswagen” which is known for its excellence level of qualitative production and obviously, for its high reputation. “Volkswagen” uses almost all types of CSR model, such as company’s hard work to make fuel-efficient, safer and cleaner cars for customer pleasure, and to meet the demand of environment for praise of users. With these kinds of techniques, the company enjoys its flawless