ipl-logo

Importance Of Global Marketing Strategy

3054 Words13 Pages

1.0 Introduction Most firms are eyeing on the global marketplace to improve their competitiveness. There are however many controversies on the most effective marketing strategy in the international market. There is growing importance of international marketing and various issues must be considered in order to successfully compete globally. A global marketing strategy encompasses countries from several regions in the world and coordinates a firm's marketing effort in markets in these countries. There is therefore need for companies to adopt more coordinated global marketing strategies once they have a significant presence in several countries and regions. This paper discusses various factors that influence global strategy approaches …show more content…

This is to be attained through strengthening the company’s relationship with its partners in stronger markets like China and India and expanding the client base. EGA’s global market strategy is centred on improvement of services offered to its clients through the introduction of new programmes, installation of efficient state of the art machinery and strengthening customer loyalty. EGA global marketing mix strategy involves mainly its efforts to make its products and services globalised, globalising its brand, Pricing and distribution (Aranberri, …show more content…

This involves media advertising that is uniform across many countries using different media vehicles. With increasing globalisation and the importance of global brands, global advertising has been sustained in the aluminium industry. The main contributor has been the increased usage of the internet and the availability of many commercials on websites which are easily accessible locally from anywhere in the world (Gillespe & Hennessey, 2012). In support of EGA global brand it is important to consider global advertising. This involves setting a uniform media advertising worldwide. As much as EGA maintains its Emirati brand identity, it should put in place a global standardised advertising approach. All EGA advertisements can be incorporated both its local strategy which includes its main objectives in the UAE market. Global advertising involves advertising with agencies that have the capability to reach customers on a global scale (Kurtz & Boone, 2013). Global advertisement in television, radio or in the internet has allowed penetration into foreign markets which also complement global brand. Involvement in various sponsorship programs in the UAE and across the globe has enables a company to be able to reach out to a wider number of customers in their respective countries (Johansson, 2010; Roll,

Show More
Related

Anheuser-Busch's Beer Product Advertising

230 Words | 1 Pages

Food, automobiles, high tech toys, and personal apparel can be considered dominant products that are advertised during TV programming. I feel this is the case due to the need of brand messaging and the ability for TV advertising to reach a broad spectrum of population. Countless studies have shown that television remains the best medium to reach a wide audience quickly (Romaniuk, 2012). The most sought after products are often revealed through TV advertising. This type of advertisement often enlightens the consumer on their soon to be desires.

Read More

What Is Geico's Advertising Strategy

1509 Words | 7 Pages

Geico, a brand builder, lays out distinctive marketing strategies from a broad perspective. The individual advertisement and company’s website are using different strategies to approach different target audience. Different Strategies

Read More

Gap Inc: Internal Analysis

1380 Words | 6 Pages

Global product strategy: GAP should exploit its current products and the steady, largest growth in Asia market such as China, and enlarge its existence there to reach more customers. 5. Retrenchment or Exit: GAP should find out the reason of the performance drop of its stores in North America, and tries to solve the problem or if it couldn’t solve it, GAP should exit and close its business in North America to avoid more

Read More

Pros And Cons Of Mcdonald's

1514 Words | 7 Pages

Today we live in a glоbal econоmy in which the time taken for peоple to mоve between continents has been significantly rеduced and in which Internet and other connections make instant connections possible. So to be succеssful these days, even small businesses must plan their marketing strategies to attract cоnsumer interest outside of their local markets. Although there are risks involved, there also are plenty of аdvantages to expanding a business worldwide. If you don’t offer a product on the world market, a competitor probably will. Some types of businesses are more аppropriate than others for global market expаnsion.

Read More

Comparing Walmart And Amazon

1420 Words | 6 Pages

Mid-Term Exam Your Mele P Tuifua American Public University (Charles Town, West Virginia) Abstract This paper analyzes and compares the companies Walmart and Amazon. After explaining a brief overview of each company, we will look at how Walmart stays profitable by having a good relationship with suppliers, and how they keep their competitive position in the global market.

Read More

Why Ikea Go International Case Study

1438 Words | 6 Pages

In order to be succeed on international market, it’s very important point to define the international strategy. If to define the international strategy: an international strategy is when a company hires a strategy through which its goods and services are sold out of its local market. Enlarging into international markets allows potential opportunities to companies. Let’s see the IKEA’s international strategy in the following Figure 1. IKEA has expanded from a small, family-owned home furniture corporation into a global retailer within 385 stores in 48 countries, during its 72-year history.

Read More

The Advantages And Disadvantages Of Ikea's International Strategy

1026 Words | 5 Pages

Global strategy is an international strategy that implements by a company which they doing their business in different countries. Internationalization is a process for IKEA expand its business and it was quite important because through the internationalization process, IKEA was able to gain a broader area of marketplace to sales their products, which will lead to profit and revenue increased and new market places existed mean new opportunity for IKEA to improve their product in order to meet the customers’ needs. The first reason that IKEA should go to international level is because the Swedish market is small and no enough for IKEA to expand itself. This is important for IKEA because the small market mean low opportunity, lower profit and

Read More

Analysis Of Nike's International Marketing Strategy

1115 Words | 5 Pages

International marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important and effective that often used by organisations in order to assess different macro factors that influence their activities in a negative manner (Li, et al., 2014).

Read More

The Impact Of Globalization On Apple

1025 Words | 5 Pages

Market All countries have a very different lifestyle. Having a global strategy does not mean that a company should serve the entire globe. Critical choices include deciding where to spend resources and where to hang back. The usual approach is to start by picking regions and then countries within them. Market data might be more readily available in situations where the firm is grouping markets according to existing structures and frameworks.

Read More

Pestel Analysis Of Advertising

1564 Words | 7 Pages

However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

Read More

Advantages And Disadvantages Of Henry Mintzberg's Prescriptive Schools Of Strategy

1331 Words | 6 Pages

Question1 Explain the advantages and disadvantages of Henry Mintzberg’s prescriptive schools of strategy Design school The process of conception is using the major idea of SWOT which divided into two sides; internal (strength and weakness) and external (opportunity and threat) factors. Social responsibility and Managerial values also play a role in the formulation of the strategy. When the four factors is analyzed, the next step is creation of strategy which is suitable to organization and final stage is implementation follow by that strategy. Advantages: -Separate the step between design strategy and implementation clearly

Read More

Swot Analysis Of Pennic

1554 Words | 7 Pages

A creative advertising can lead to more memorable, longer lasting, works with less media spending, and builds a community faster. Lack of creative advertising, Pensonic Holdings Berhad is hard to inspiring people to buy their products. Ads that simply catalogue product attributes or benefits were not enough to attract the customer attention and positive attitudes about the products being marketed cannot lead to the customers (Werner & Peter, 2013). Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle & Saunders, 1990). Other than that, According to most studies in different countries, revealed that TV has the biggest effects on audiences and persuade them to start purchasing processes.

Read More

SWOT Analysis Of Nestle In Malaysia

1140 Words | 5 Pages

The spread is organized according to per capita basis in these countries. Besides, the mission of the company is to provide a complete range of products to the consumer in relax and pleasant environment. Other than that, the workforce also play a big role. The company has employed around 45,000 workers in its retail store shop where each of them is well

Read More

Literature Review Of Advertising

974 Words | 4 Pages

Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.

Read More

Reflection On Strategic Marketing

917 Words | 4 Pages

Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

Read More

More about Importance Of Global Marketing Strategy

Related Topics

Open Document