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Importance Of Logos

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Importance of Logo for Your Business
The instant image that comes to our mind when we think of McDonald’s is not the iconic big Mac burger but the golden M-shaped arch. Have you ever contemplated on why is that when a burger is loved so much all around the world, it doesn’t come to our mind when we think about its brand? Such is the beauty of logo. Try thinking about any famous brand and the first image which flashes in our mind is the logo of that organization and not products or services. A logo is how a business is recognized. Logos reflect the personality, values and principles of a business. In short, a logo is shorthand of a brand. It is an emblematic insignia through which an organization tells its story.
A powerful marketing tool, …show more content…

Find a Purpose
Before you opt for a logo, always think about the identity which you want to project. A logo is the face of the business and an ingenious logo can project a positive image of the organization. Actually a creative logo can not only project the positive image but provide an affirmative aura to the business itself. Choose a logo which conveys your core brand and values. A logo should communicate the right message and align with the principles of the organization. Depending on the kind of business you are in, your logo should reflect the generic and specific tenets of your core competency.
Principles of Design
With a myriad option for colours, typography, visual elements and other aspects of a logo, it is very easy to get carried away. The market is rife with logos which stick out like a sore thumb against their organization. A good logo is good only until it gels seamlessly with the other aspects of your businesses. A rainbow coloured logo with Comic Sans font may be a good option for a playschool but it would cast a very bad image for a serious business. Similarly a school logo needs to portray playful and learning aspect of the institution and a designer logo with dark shades would look bizarre in that case. A well-made logo projects a sense of meaning about its organization. For instance, most tech organizations tend to opt for angular logos to denote …show more content…

A good logo contributes to the success of a business when it coheres with other aspects of an organization effort. A subpar logo projects incompetence and may be a turn off to potential clients. However, even an elegant logo can fail if surrounded by conflicting elements and erratic fonts. A logo is a basic entity of an organization and all the perceptible and intangible elements of the brand should have similar guidelines to avoid any

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His success (P. Diddy) in the music industry makes it seem he is a credible fashion designer. a can of Coca-Cola -Worldwide recognition coca developed an ethic connection through pathos and logos. From their commercials about “Happy machines” to their slogan “Open Happiness, they advertise by using pathos but their ads also include logos. They are sure to mention that Coca Cola is a refreshing drink; the “refreshing” statement informs those who have not drank it and those who have that this drink is nice. Sleeping Beauty's castle on the Disney logo -The castle can appeal to either ethos or pathos.

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Ethos,Logos,Pathos of Chevy Aristotle’s terms of persuasion can help to validate whether or not an ad will be successful. In this case the ad is for a Chevrolet 1500 Silverado Truck (2015 Chevrolet Silverado 14 Oct.2015). The terms of persuasion that help to evaluate this ad are Ethos, Logos and pathos. The use of rhetoric in the ad can play a major role in the ads success. As well as identifying the colors in the ad and there meaning, it can help to understand the persuasion used in the ad.

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In the state of Arizona we are receiving a $75 million state budget cut to all public universities. Throughout this editorial called "Arizona Legislature passes deep cuts to Public Universities" the author effectively uses Ethos, Pathos, Logos, and Kairos. Our Public Universities have been spending way more money than the Government is giving them to support education. You are all probably thinking that someone would at least notice the overspending right? Well they did

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I know this because both point of views in my meme are arguing a specific point and have evidence behind it. Montag is saying that books are better than television, and he's giving facts being it saying they contain knowledge and future success. Society is saying that television is the best, they are using the fact that all of society watches TV to support their statement. Both point of views show signs of logos by having facts support their argument and red herring by arguing different

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Henry’s Striking Speech “I am not a Virginian but an American”(Henry 2). During the age of reason, people believed in logic and appealed more to statistics and reason rather than ethics or emotion. People were interested in and aimed for liberty, progress, tolerance, fraternity, constitutional government, and separation of church and state. During the age of reason, people feared the devil. One of the struggles the people went through during this time was the war between the United States and Britain.

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If a brand has a good reputation, customers and businesses, are more likely to purchase that brand. Examples include logos and packaging. (B2B and B2C Similarities and Differences , n.d.) These need to capture the attention of their customers because businesses have competition and therefore need to stand out.

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Couple examples of logos was when Skloot’s mentions, “According to Howard Jones and other gynecologic oncologists I talked with, the correct diagnosis wouldn’t have changed the way Henrietta’s cancer was treated”(Skloot 172) and “In 1928 a German virologist named Harald zur Hausen discovered a new strain of a sexually transmitted virus called Human Papilloma Virus 18 (HPV-18).'' (Skloot 212) She uses reliable sources and discreetly informs the reader that she isn’t saying things out of thin air but instead she uses proper sources to validate her points in her novel. She uses logos by discussing scientific information and explanations, as well as the degree of Henrietta’s impact on

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Food, Inc. leaks a certain mystery behind, which contains the true secrets about the journey food takes. Food, Inc., a documentary that demonstrates the current and growth method of food production since the 1950’s, is designed to inform Americans about a side of the food industry. Food Inc. also used persuasion to demonstrates some components of pathos, logos, and ethos while uncovering the mysterious side of the food industry in America. Robert Kenner, the director of Food, Inc., made this film for a purpose. Uncovering the hidden facts and secrets behind the food industry in America.

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In the words of Ayn Rand, “The word We is as lime poured over men.” This quote portrays the book Anthem and the threats of “We” that take place during the red scare. Anthem, written by Ayn Rand, depicts a story that revolves around a young rebellious man who goes against the collective mind of his society and follows his passions and ideals in the world where everything about the past has been wiped out from a great war. Equality, with strong reasoning, had motivation of personal interest that allowed him to escape from the collective society Equality’s motivation is fueled by personal interest. “It is a sin to write this, It is a sin to think words no other think and to put them down upon a paper no others are to see.

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The use of Logos, Pathos and Ethos in writings is a way to persuade the reader, it is away to help the writer have better communication with his audience, mainly in speeches, text, advertisement and many others. Logos appeals to reason based on logic, this involves statistics and facts to help the writer support their claim, which makes it more believable, and it shows the writer has knowledge of the claim they are making which makes the reader believe what the writer is saying is valid and also true. For example if I stated that Taylor Swift was more popular in 2015 than her best friend Selena Gomez was because she had more followers than her and now she is not I should have the statistic to show that so that my audience believe it’s true.

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Logos is used within the speech itself, the use of words, data, and facts to fill in an idea that has not been said. One can not just convince an audience just by having facts the manner in which someone presents the data. The presenter's character, intelligence, goodwill, and virtue all take part with ethos. Ethos is credibility if one is demonstrating their goodwill and compassion towards a cause it will be more likely to trust you. After you have an appeal to your audience pathos kicks in and that is when your audience is reasoning in their head.

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Logos is persuasion through reasoning, clarity, supporting evidence, and logic. These three elements are used in nearly

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But, it shortly spread all across the world. Starbucks has a very unique and symbolic logo that people can easily remember it. It features a two-tailed mermaid with long hair. The background of the colour is deep green and the rest of it is white. In terms of marketing, it brought their success.

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Logos is the appeal to the audience’s logic or thinking of constructing a well-reasoned argument. It includes: facts, research, and statistics. For instance, "And what have we to oppose to them? Shall we try argument? Have we anything new to offer on the subject?

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In conclusion, school uniforms are a great thing to have in schools. Even though there is that argument on whether school uniforms will violate the right of self-expression to students it will continue either way. At the end of the day students should see that there are more positive effects with uniforms rather than negative ones. It should be taking in consideration that the clothes a student wears will not determine the ability of learning, but why not pick school uniforms that can help stop current school

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