Writing is something that we do every day but how did it all start? As with every other invention throughout history, this invention was as a result of man trying to make life easier. The purpose of writing was to convey messages over long distance and to many people. A pen is very simple, inanimate object, yet it plays all the possible roles on daily basis. Pens are good for anything and everything, from writing a signature for a billion dollar business transaction or scribbling a doodle on a post it note. A pen is not only an invention of plastic, metal and ink which somehow transfer liquid inside a cartridge to writing on a paper; it is much more than that. It is a tool used by the brain, hands, and the imagination to copy and physically transform lifeless ink into expressions of our minds and hearts. A pen helps us to find our voice. Pens have become one of the most important parts of our life. It …show more content…
With the lowering of entry barriers and upcoming different product lines of pens and non- pensproducts.Since the financial sector reforms, Pens companies are functioningincreasingly under competitive pressures emanating from within the pens product, from non pens product companies, and from domesticand international pens markets. In this era of mature and intensecompetitive pressures, it is imperative that pens companies maintain a loyal customer relationship. In order to achieve this and improve their profit positions, many pens companies are directing their strategies and promotional tools towards increasing customer satisfaction and loyalty through improved products’ quality. In the present competitive Indian pens context, characterized by rapid change and increasingly sophisticated customers choice, it has become very important that pens companies in India determine the product quality factors, which are pertinent to the customers’ purchase decision