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Professionalism In Public Relations

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Professionalism denotes a highly important facet in any profession, which has become of critical focus, especially in the area of public relations in the world today. Research shows that public relations continue to experience decreasing levels of professionalism. There are particularly two reasons that can be pointed out for the diminishing professionalism within the public relations in the world today. First, the public relations continued to encounter low professionalism because of undefined measurements, especially in terms of standards of professionalism in the profession. Another reason could be that the PR profession has not developed the level of expertise and competencies just like other professions such as those in law or other developed …show more content…

In particular, this will require transformation, especially in economic status, where the PR practitioners need to initiate changes and other aspects that can significantly improve PR competencies and occupational levels that can help to foster the PR professionalism and its industry at large. Attempts to amount and exhibit professionalism have also increased the need to lucid professional competencies including g planning, research, and implementation of different aspects of the PR industry. There is an urgent need in order to use more sophisticated techniques such as those that have been successfully applied across other parts of the …show more content…

Caution is currently necessary as the profession is enjoying a great opportunity to look deep within and reflect on the position it currently holds on the scales of professionalism. The media has to some extent contributed to this effort by using terminologies that show the opinions of the masses that they seek to serve. Some have considered some of these terms as lacking respect, a good example being the term ‘spin doctoring’. Many in the profession would want to blame the media for the tainted image but it is worth noting that the profession has not done enough to prove the media and the masses otherwise. More accountability and responsibility has to be exercised. When this happens it will be possible to use platforms such as the social media to regain the lost chunk of respect and glory that the public relations profession once enjoyed. In this manner social media will serve as an outlet through which communication can be relayed without takin into account all the other influences it has been linked to

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