The Essence Of Public Relations

Public relations professionals works with the media, act as the communication intersection between organizations and their public and provide the communication support that an organization need to achieve its mission or achieve the objective of the company. Public relations is a tool of management like marketing, production and finance. It is investing and creating assets for an organization which is finally reflected in improved performance, profitability and growth. Public relations is the key component of marketing. the definition conveys the vital fact that the essence is mutual accommodation, rather than one sided imposition of a view point. It recognizes that a key factor facing every organizations is the insistence of each individual in modern free societies on having a say about every organization and institution that affects his or her life. Public relations is building good relations with the company 's various publics by obtaining favorable publicity, building up a good corporate image and handling or heading off unfavorable rumors, stories and events. Public relations is used to promote products , people, places , ideas, acti

PART 1

Marketing is a

Marketing starts before the production of the product and ends after the selling of the product. marketing involves a lot of strategies, methods, tools etc. One of the promoting tools is PUBLIC RELATIONS.

Public relations is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders and implementing planned programmers ' of action