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Target Corporation: Integrated Marketing Communications Tactics

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Many of the fortune 500 companies’ success have prominently been due to marketing plans and precisely their Integrated Marketing Communications (IMC) tactics. According to Ogden & Ogden (2014),“the concept of IMC involves maximizing a brand’s marketing strategies to attract consumers to a new product or service to achieve the organization’s goal”. Overall, IMC promotes positive behaviors in connection with the buying process, which indicates increased sales, and growth in shareholder wealth. Once a company has established a strategic marketing plan, they can begin to consider which venues will be most effectual in order to reach the target market. Target Corporation is known nationwide for its trendy and affordable items. Target is considered a chic retail store that offers stylish, high-quality merchandise at a reasonable price. Their motto is “Expect More-Pay Less”. The benefit of this company is that it operates online and in stores. They offer something for everybody, from food market to an electronic store. Another key company component is that they offer Target Financial services, which entails Target red and Target Visa card business. These credit cards offer consumers competitive APR rates for their purchases and a …show more content…

The presence of marketing communications is vital in order to accomplish objectives, gain profit, and remain relevant. There are three components associated with IMC, research, creativity and media choice. Each component is essential to the marketing strategy and must be implemented in order achieve company goals. “Other areas of IMC tactics include online marketing, direct marketing, advertising, personal sales, promotions, branding, and publicity” (Ogden & Ogden,

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