Wal-Mart’s main competitors are or have been Kmart and Target. Target focuses on the middle class rather than the blue-collar clientele. Target has mainly focused on metropolitan markets. They sell merchandise at low profit margins. Target has a main strategy of offering an upscale ambiance, for example, many Targets include a Starbucks Café. They focus on a more expensive, stylish and a higher quality of products. They tend to focus on a niche market of consumers that prefer the upscale discount store (Graff, 2006). Targets market strategy has led them not enter states without a high demographic with this personal preference. Target also has developed products that are Target private label which ar¬¬e advertised as gourmet and not a low