Target Corporation in the kingdom of Saudi Arabia. Vision : To be one of the best international companies that provide customers with advanced marketing solutions and practical work and be the first choice for investors looking for quality and honesty together in this field, "strong Secretary" and that our services always exceed the level of expectations of our customers and to use the best professional skills and the latest Methods and scientific tools. Target corporation strive to make our products the preferred choice for consumers by leading us in the target markets and providing them with the best products and services that meet the needs of the market and the consumer Mission : Target Corporation is committed to providing a high level …show more content…
• Target corporation has the ability to create an enjoyable shopping experience for customers. • Target is viewed as a fun place to shop, unlike Walmart. Target Weaknesses : • Its business model is based on supercenters and other big box stores. • Target has failed to change its business model to adapt to changing times. • Target has only recently made an aggressive push into online retail. Target Opportunities: • Target’s reputation as a fashion retailer has strong appeal to online customers. • Target’s customer base because people with less money are more likely to shop at discount stores. • Target is participating in Google’s Express same-day delivery experiment. Threats to Target : • Falling incomes in KSA . • Target faces a difficult retail environment filled with aggressive and often sophisticated competitors. This retailer will find itself in a brutal struggle for customers and survival in the years ahead. • Economic problems . Macro Environments : Political …show more content…
These factors include population growth, age distribution, health awareness, occupational attitudes and so forth. These factors are particularly important because they have a direct impact on how the company understands customers and what drives them. Technological factors : How quickly the technology landscape changes and how it affects the way we market our products. Technological factors affect marketing and management in three distinct ways: New ways to produce goods and services New ways to distribute goods and services New ways to connect with target markets Environmental factors These factors have become important because of the increasing scarcity of raw materials, pollution targets, and business as a moral and sustainable company. These are just some of the issues facing the company. Legal factors : Legal factors include health and safety, equal opportunities, advertising standards, consumer rights and laws, product labeling and product safety. Micro environments : There are many micro environmental factors that have affected the performance of this company over the last few years. The micro environment is the proxies of the company that influence its ability to serve its customers such as the company itself, suppliers, marketing intermediaries, customer markets, competitors and the public's role in influencing their