In N Out Burger Case Analysis Essay

347 Words2 Pages
Although In-N-Out Burger, Inc. was ranked as number three in the article “The 25 best fast-food chains in America” on Business Insider’s website (Martin, Loudenback, and Pipia, 2016), there are still several problems that we think they have limited the company’s success. Firstly, the company is concentrated; therefore, it is difficult to develop markets outside of California. So far, In-N-Out Burger still does not have any branches in the East Coast. One of the main reasons is the quality control. Its strategy is to serve the customers the fresh food with the fresh ingredients; thus, it does not use any freezers, microwaves or food warmer heat lamps in the restaurants. It also means that all of its divisions have to be close to its distribution

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