Internal Environment
According to the Indiana University website, the mission of this institution is “to provide broad access to undergraduate and graduate education for students throughout Indiana, the United States, and the world, as well as outstanding academic and cultural programs and student services.”
According to the Indiana University website, the vision and values of this institution are as follows:
“To be one of the great research universities of the 21st century and to be the preeminent institution of higher education in Indiana, specifically by:
Providing an excellent, relevant, and responsive education across a wide range of disciplines in baccalaureate, graduate, and professional education to students from all backgrounds from
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The most prominent is the Division of Student Affairs, which has programs like OASIS, an alcohol and drug information center. Also, Culture of Care does much to educate students on alcohol issues. Many strides have be taken to make people on campus drink less. IU is a “dry campus” which means alcohol is prohibited on all parts of campus. Within residence halls, RA’s often put on programing that educates about drinking. It seems that many of the the campaigns are focused on alcohol addiction, not on binge consumption.
This issue is relevant to the client because college aged students often die from alcohol related injuries, binge drinking makes this more likely to happen. Furthermore, the damages binge drinking causes to the body can be felt long into adulthood.
The Culture of Care and the OASIS departments of IU are likely the best campaigns to partner with. There is room for more outreach and information about the long term effects that binge drinking has on the
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The nonpublic consists of people who do not binge drink, or do not observe people binge drinking. Their social media consumption does not include themes of binge drinking and their age can vary. There is the latent public, among whom the problem of binge drinking exists but they are not aware that it is a problem. Mostly, this includes college students who actively partake in binge drinking or people who observe others binge drinking and recognize no concern. Among these people, practices of binge drinking are normalized and brushed over in the social media they consume. The aware public are actively aware that binge drinking is a problem. This public includes adult aged people who have encountered adverse effects of binge drinking and college aged people who have been privy to the dangers of binge drinking somehow. The active public can range in age. This group is aware of the adverse effects of binge drinking, and is actively attempting to respond to the problem. These would be the people who work with OASIS and Culture of Care and other outreach