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Individual Reflection In Social Media

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Individual Reflection - Megan Plunkett My group included Cian Browne, Rian Dillon, Adam Smith and I. I was the team leader of the group. This involved ensuring people showed up to meetings and that deadlines were met. We all worked together to design the website, choose a social media platform, utilise google analytics and create content. Firstly, our approach to the task involved deciding on the topic our content would surround. We brainstormed a variety of ideas, from fitness to hairdressing, and then decided on makeup artistry. Makeup artistry was chosen as our topic as we recognised the increasing number of people becoming makeup artists and the volume of beauty and makeup content spreading throughout social media. In particular, we …show more content…

It was important that our website suited the informal tone used in many other beauty blogs and that it was aesthetically pleasing. I decided that a neutral colour palette would be best. The colours nude, black and white were then chosen as the main colours of our website to ensure sufficient contrast and a sleek design. It was my idea to brainstorm lots of blog posts we could create and then divide them up between the group. By deciding in advance what blog posts we would create it removed the stress of having to consistently create new content each week. We then did all of our individual blog posts. Some blog posts were published to the website straight away so our instagram followers would be able to view some content when they clicked on the website link in our bio and some were left in drafts. I approached the task to try and get as much relevant content up in the timeframe provided. From then on we posted fresh content (from the drafts) on a regular basis. Our Instagram posts corresponded with our blog posts. I decided that images that were used within a blog post should also be used on an instagram post with text that provided a call to action to visit our blog. I ensured instagram posts were uploaded and that everyone kept to the timetable we had agreed …show more content…

However, when searching for professional advice on products and tutorials, people are much more likely to view blogs by already established professionals. This might explain why our Instagram did better than our website. Through running a Google AdWords campaign in a different module and utilising Google Analytics in this module I have realised it is far easier to gain thousands of impressions for ads and clicks into websites with Google AdWords than it is to get views on websites and improve search engine optimisation through Google

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This way we can communicate with our customers or potential customers about our products. We also can gain the trust of other bloggers and encourage them to write about our products, in this way it will increase more awareness about our company and

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Grand’s social media accounts and use SEO tactics to increase traffic. In this area, Dr. Reamer’s Survey of New Media gave a lot of peripheral information, but I had not had any hands-on experience. Weston showed me their account managers and explained how he uses the data to make decision about which posts to boost and when. Concepts Acquired Some concepts I was not prepared for was the maintenance of equipment’s and the mass of data that was created each week.

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Unmasked by Lori Wagner talks in depth about the origins of body art, make-up, and jewelry and how our culture has slowly distorted the world’s view of beauty. One of the many things I’ve learned from this book is the origin and birthing of jewelry. In addition, I also learned the truth behind body art, and how it contradicts the Word. Furthermore, I also learned about the starting point of makeup and how it has affected our society today. Today I am going to share what I have learned about jewelry, body art and make up, and how it has distorted our culture’s perspective of beauty.

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Also, the designers of the website use four colors on the website which is red, white, gray and black. As previously mentioned, the red is use because it can take attention of many people. Also, the red is usually related to the human health as it is the blood color. The other colors are used to make the website more visible because the white is increase the website’s background brightness, while the black make the text clear to read. The gray color is a natural color and mixing of black and white.

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Hi Folks, How’s your week been. I will admit, I have been quite lazy and have not done a blog the past few weeks. Work and life can certainly get in the way and can drain a person’s essence and willpower. Frankly, people need to recharge their batteries and try an escape the monotony. Hence, I will be taking a trip to a couple of fairs in Minnesota in the coming days.

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Social media marketing and blogging are two proven ways to attract new cases while also demonstrating your ability to close deals and make your client’s lives better. Ideally, you will merge your in-person marketing and your online presence by promoting how much you stay active in the community and showcasing local cases that your firm has won, especially if they were appeals. Maintaining an informative blog is another way to generate inbound marketing, where clients come to

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The customers can as well upload their pictures and virtually try different products on their face and get advice on the best way to apply the products. The mobile application was downloaded by over 2.5 million customer and generated a traffic of approximately 75% as the company’s customers were converting and shopping making up to 167% orders over the year and due to that the company got 400,000 beauty insider signed up (issuu, 2017). Therefore, a big number of the Sephora's promotional initiative is based online which help the company to reach their younger targeted audiences and to have a big impact on the customers that are not willing to place order online with confidence as well as infrequent customers to explore and try new products (Chen et’al. 2011). And hence, Sephora’s digital channels play an important role by serving as communication tools for the company to promote their products via different channels to in order to reach the targeted

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