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Pathos For Cvs Pharmacy

1199 Words5 Pages

The internet becomes one of the most important things in the 21st century. Big companies, small companies, professional people and pharmacies have their website to provide the information that their customers or fans need. They work on their website to convince and persuade the people to use their product. “cvs.com” is a website for a famous pharmacy in the United States “CVS.” It is a very useful site for everyone want to know what the CVS pharmacy have. The website contains offers, CVS location, minute clinic (which is a clinic inside CVS), and the other services that the CVS pharmacy does to the people such as photo, shop, and refills the prescriptions. The website persuades the people to buy by using simple and beautiful design, with simple …show more content…

The pathos of that picture make you feel that you will save your money and time if you order what you need online and pick it up from any CVS pharmacy. Moreover, the people can shop what they want from the website by clicking on the shop link. The people can buy beauty products, medicine, skin care, vitamins and also taking and printing pictures. Also, the designers of the website provide persuading pictures that can play a role in encouraging the people to shop. Also, in this section of the website the visitors can find more offers. The pathos of this section make the visitor feel that is the best place to buy health care items, and printing picture in their locations. The ethos that the website is try to convince the visitor that we have a best price than other pharmacies by CVS offers. Also, there is a link for photo. When the website’s visitors click on that link, the CVS photo page will appear. There are many choices that the customer can choose from it such as: prints, cards, photo books, wall art, and calendars. Again, the customers can find offers in this section. All of the offers are provided with pictures. For example, there is an …show more content…

The website’s visitors can see the easiness in using the website. For instance, on the main page, there is each service that the CVS pharmacy do. Besides that, there is a link to see the week’s deal, refill prescriptions, and even the store locator. These things make it easy for the customers to find what they are looking for directly without making deep searching or lost more time to find a link or the page for what they need. Another thing, the website mention there is a mobile app that anyone can download it to the smartphone, which is also considered a way that encourages people to use CVS because of the easiness to be in touch with what they have either on cell phone app or through their website. Also, the designers of the website use four colors on the website which is red, white, gray and black. As previously mentioned, the red is use because it can take attention of many people. Also, the red is usually related to the human health as it is the blood color. The other colors are used to make the website more visible because the white is increase the website’s background brightness, while the black make the text clear to read. The gray color is a natural color and mixing of black and white. They use it to increase the website beauty, which is help in making customers spend more time on the website and shop more while they enjoy with the beautiful mixing of the color on

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