These three source sentences are very small variations of one single idea, their different nuances corresponding to very small distinctions in tone, which are adequate in turn to the spoken language or different instances of the advertising message. In Spanish, however, the difference between spoken language and advertising is not so distinct when referring to high standing articles or products delicate in nature, such as feminine care products. Instead, a form of speaking slightly formal yet warm and inviting seems to reach best the intended public. In this case, the word ‘finura’ is a happy choice, full of meaning and suggestions. Literally, it translates as ‘thinness’, but it also means delicacy, elegance, and conveys even a sense of smoothness