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Strengths And Weaknesses Of Ebay

975 Words4 Pages

iii) THREE Strengths and THREE Weaknesses of the ebay online websites Nowadays, high-technology and Internet services are around us. We are facing the globalization of the world. Consequently, online marketing company websites has increased day by day such as ebay, Lazada, Amazon and Zalora. Today, we are going to talk about THREE strengths that ebay websites possess which can help its gain competitive advantage among the competitors, differential advantage and delivers high customer value than competitors to attract, retain and grow customers. Strengths : Simple and Easy to understand Ebay websites group all the same kinds of things into a same categories group. For example, there have several categories group such as Fashion, Motors, …show more content…

Construct colour is opposite of different forms, lines, or colour in a work of art to intensify each element’s properties and produce more dynamic expressiveness. Construct colour of Ebay is dull and poor. Ebay’s websites is grey colour which will let consumer feel boring and dull, and the construct colour of grey and white which won’t attract online user to continue visiting the website even though intresting products posted in Ebay’s online website. Ebay should use brighter harmony colour such as white colour as background which can easily construct all element with different colour. Font of the Ebay’s website is almost same in all pages of the online marketing website. Ebay is using same style of font throughout the website. Thus, all the important and useful information hard to differentiate with those less useful information. Consumer will be confused by the less contracted element, and it take time for consumer to find out the information they …show more content…

Ebay should have a special logo to stand out from its competitor which currently does not have one. A unique and outstanding logo will grab attention from the online viewer. The logo should be bigger and placed in suitable area of the website to attract consumer. The logo design of ebay is quite alike google logo image which will confuse the online consumer and less creativity of logo will loss to attract consumer to visit their online website. It is important to create awareness of the company product and consumer recognition by using logo in the website. A noticeable logo will affect the brand image and reputation of the company. Weak alignment of the website of Ebay Alignment of the website of Ebay also show some weakness. In the home page, after first items of product, all others recommended product or promotion is show in same kind of arrangement and shapes. Consumer will confuse to which product she wanted to buy or lost to find it after scrolling down the websites. Ebay also should also list out the trended company and add a column to list out the lowest to the highest prices. So that consumers can easily found the most trended company and choose the range prices they

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