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Industry Analysis For Health And Social Care Pest Analysis

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1. Introduction Having defined the contextual environment through the application of PESTLE model (Question 2), an organisation requires a more detailed structural analysis of the industry in which it operates. Porter describes the five forces analysis as a market analysis tool to define the industry structure (Porter, 1997). Furthermore, he identifies the Five forces, i.e. potential entrants, the bargaining power of suppliers, the bargaining power of buyers, the threats of substitutes and the industry competitors. 2. Company background The organisation in exam focuses on cancer research and the development of new anti-cancer therapies. The products are developed in the laboratories against specific types of cancer and after testing in …show more content…

At present, there are no products available on the market from the organisation in exam and from its competitors. The first organisation capable of delivering the first product on the market will be able to become the market leader and stipulate contracts with the main health organisations worldwide. Considering the current situation this force is not affecting the firm within the industry but it may change in the future when more products will be …show more content…

Based on the organisation’s position the firm can achieve profitability and by applying any of the generic strategies it could sustain competitive advantage and whether the firm can achieve profitability (Porter, 1997). At this stage, the product development is pivotal to the future success of the organisation as strictly related to future return on investment. Successful clinical trials could draw further investments and contracts with health organisations. The products in clinical trials are very specific against various types of cancer; based on innovative technology they intend to overcome current general treatments characterised by side effects that often lead to treatment failure (i.e. radiotherapy and chemotherapy). The firm’s product aims at being personalised to each patient by increasing

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