IDENTIFICATION: Coco pops are chocolate flavor toasted rice that is eaten and breakfast .It is a very delicious chocolaty fan cereal for kids . DEMOGRAPHICS : Coco pops are more focused on mothers and children .the reason why they say this is because most of the time you find that mothers go shopping and sometimes are escorted by they little ones , but sometimes not even sometimes you find that those little onces are crying over something that has a brown monkey that’s wearing a blue cap. So what coco pops main attracters are children the age of 5 to 10 years old of any gender or race . PSYCHOGRAPHICS : the Coco pops packaging is ne of the reasons why coco pops are famous . coco pops have a mascot that is a monkey with bright attractive colours to the kids and by this coco pops have an amazing packaging design. …show more content…
Coco pops have benn int the family homes oe over 50 years now . they are produed by KELLOGG’S and the cereal was introduced in the United States in 1958 . In 200 the cereal was renamed “COCOA RICE KRISPIES “ . In 2006 the name changed back to “COCOA KRISPIES “ . Kellogg’s has released variations at Cocoa krispies such as “Cooa kripies cereal strwas”, “Cocoa krispies choconilla “ and Chocos . Coco pops have a mascot that is a monkey and that monkey attracts the children and their parents end up buying them coco pops becaouse the children would be crying and wanting the coco pops. PRICING STRATEGY : Cost price : R37.99 that in Woolworths R156.45 that’s in Makro and comparing coco pops to the other cereals that are not made by kelloggs they a bit higher then coco pops . From what I got they said that their pricing strategy is follows the competitive pricing. Which are : Chocolate lucky