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Initial Descriptive Statement

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Collins and Porras (1996) describes a method for leaders to utilize to determine an organization's real purpose. To use this method, “start with the descriptive statement we make X products, and then ask, why is that important? Five times.” (p. 12). Asking the five whys will enrich the final definition of an organization's purpose, allowing people to connect better, and ultimately motivating people to achieve.
The University of Oklahoma’s five-whys: Initial descriptive statement- We provide an education.
1. Why is it important to educate? Education plays a vital role in our society.
2. Why does it play a vital role in our society? It plays a vital role because it gives students the required tools to navigate through the world.
3. Why is
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