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Interview With Joseph Henry Hancock

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Critical Essay 1
This critical summary focus on the interview with Joseph Henry Hancock, II, an international authority in fashion branding as a form of storytelling. He is a Co-editor of Fashion in popular culture: Literature, Media and Contemporary Studies.
In his interview, Joseph when asked to define popular culture makes a strong assertion that he firmly believes in what his folks at the Popular Culture/American Culture Association say, “If it isn’t popular, it’s not culture.” In this summary, I seek to assess the general truth in the statement. Coupled with Joseph’s background, I will examine the evidence he presents to support this statement. And whether the evidence is enough to prove this general statement. I will also examine what the implications of the statement are.
As an international authority in the area of fashion branding, this interview was conducted to solicit his opinion on the relationship between fashion and popular culture being that he is a …show more content…

Joseph does not present any direct evidence to support why he firmly believes in this statement. Nevertheless, his response to one of the interview questions gives a clue. He mentions that mass fashion really reflects popular culture because that it is what everyone wears. It will make sense to agree with him with regards to this statement because, everyone is wearing that clothing, or that fashion is trending because it has gotten the mainstream attention of the masses. He also mentions that in almost all universities both the humanities and the arts have courses dedicated to the study of popular culture. That means the culture of studying popular culture itself has gotten the mainstream attention of the Academia and as such cannot be ignored in the humanities and the arts departments of

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