What factors you consider about while you are buying some stuff? Actually, with the booming of technology and the variation of economic situation, consumer behavior changes over the time. In the chapter three of “Introduction to MOS MOS 1021,” Professor Ross focuses on the study of consumer behavior. She comes up with five stages of the consumer purchase decision process and three problem-solving variations of the consumer purchase decision process. Moreover, Professor Ross explains how situational, psychological and socio-cultural influences effect on consumer behavior, particularly consumer purchase decision processes.
In “Introduction to MOS MOS 1021,” Professor Ross (2014) first brings up the definition of purchase decision process, which