In the article, “Is Google Making Us Stupid?”, Nicholas Carr asserts that increased Internet usage is negatively impacting people’s capacity for concentration and contemplation. Because people are spending more time on the Internet where texts are framed by numerous advertisements, they are no longer able to fully immerse themselves in reading material. He uses Friedrich Nietzsche as a prime example of how regular media usage can have detrimental effects on an individual’s reading and writing skills. Relying on observations made by German scholar Friedrich A. Kittler, Carr explains how Nietzsche’s writing, which had been eloquent when Nietzsche had handwritten all of his work, became telegraphic and prosaic after he started to use a typewriter.