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Is It Ethical To Target Children Essay

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As children grow up, they learn from their parents, teachers, other kids, and the media. The media has a huge impact on children today, and can absolutely influence them to make either good or bad decisions. It doesn't seem ethical to target children with ads because they don't understand what they are being shown. As it stated in the passage Protect Children From Targeted Advertising, "Targeting people who lack the capacity to make informed decisons is unetical." Studies show that dogs have the brain capacity of a three year old, but people wouldn't expect a dog to make it's own decisions about what it needs based on flashing pictures on a screen, would they? No- so why are we letting our children be exposed to targeted ads designed
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Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.

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In conclusion, advertisement is propaganda with deleterious effects on our society. Often times we don’t even know we are being affected- this is because advertising is so common. A child may see an ad twice, but they will remember the tones or images and begin to want that toy or product they see. An adult may see an ad that relates to them and a desire for the product, they never wanted to begin with, is

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each day a child sees an ad whether it be on an electronic or a sign/billboard. For instance, in the article “Facts About Marketing Towards Children” a part of the article proves that children are exposed to many advertisements each day,¨The average American child today is exposed to an estimated 40,000 television commercials a year — over 100 a day,”(89) said The Center for a New American Dream. Children are exposed to so many commercials that if you ask a child to sing a jingle they’ve heard from a commercial they will come up with one in a flash. Advertisers are maliciously and continuously advertising towards children. The quote states that an American child on average sees over 100 advertisements a day and that is true, between phones and T.V children do see a lot of

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This statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.

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Children can also become cynical as they begin to understand the underlying persuasive messages of advertisements. For example, VI and VIII graders who understand more about commercial practices, such as using celebrity endorsements, are more cynical about the products. Even so, children who are repeatedly exposed to attractive messages about “fun” products still want them, even if they are aware of advertiser selling techniques. The implication is that even though children and adults too, for that matter may know that something is not what it seems, that does not stop them from wanting it. Because so many advertisements targeted to children are for foods that are high in calories and low in nutritional value.

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