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Isabella Rose Taylor Research Paper

800 Words4 Pages

Isabella Rose Taylor is a 13-year-old girl from Austin Texas. Isabella is not the average 13-year-old as she is on a meteoric rise in the fashion industry. Isabella started her fashion line at the age of twelve and has not looked back since. Her fashion line Isabella, is the newest and hottest fashion line for teens. The fashion industry is extremely competitive and especially when it comes to teen fashion. Isabella has an advantage however because she designs clothes that she wants to wear so it appeals to teenagers. Made for teenagers by a teenager is her advantage in the fashion industry. Isabella began sewing clothes for herself and friends after she attended a summer camp where she fell in love with sewing and making her own clothes. Isabella continued to work on what she learned at …show more content…

Like most young entrepreneurs she has used social media sites such as Facebook, Twitter, Pintrest, and Instagram in order to spread awareness about her story and her fashion line. According to an article written on entrepreneur.com Isabella recently launched a YouTube channel as well. On her channel she discusses fashion in general, her fashion line, and other interests in her life, which allows for people to get an inside look at her. With the help of her Angel and the coaching firm Isabella has been able to get more national attention. “Thanks to the help of a New York-based business coaching firm, Isabella's team was able to build on the buzz (including key appearances on The Today Show and Steve Harvey” (Teen Vogue). Isabella’s appearances on The Today Show and Steve Harvey helped her draw national attention to her success at such a young age and helped her get enough recognition to be invited to the New York Fashion Week. Isabella and her team has been able to leverage all the resources available from day one, like social media outlets, to then get Isabella the national attention she

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