Daniel Oratokhai Dr. Rajabion ISM 3011 .521 12 Sept 2015 Chapter 3 According to our textbook Management Information Systems “Business Intelligence (BI)is more than just information. It provides historical, current, and predictive views of business operations and environments and gives organizations a competitive advantage in the marketplace.” (7). Meaning gathering an organization’s data, can be useful if those information can be analyzed and projected properly. Business Intelligence can only be as good as the data in its database. The only way business intelligence can be advantageous is by collecting data Internally and Externally. Internal data can be a company’s sale pattern, costumer shopping pattern, employee management and so on and …show more content…
All these are crucial to generate useful Business Intelligence. According to Capture Code Inc. Telefonica Ireland a telecommunication company acquired business intelligence in hopes of securing new costumers and existing costumers into repeat buyers. With the analytics of costumer behavior, they were able to shift their marketing efforts to the trends of their costumers and they are now having great success. Another example from Capture Code Inc. is Perry’s Ice Cream. This company was already doing well with sales but they aspired to reach a broader audience. Although Perry’s ice cream was already collecting data, the data wasn’t enough to predict consumer trends, by acquiring the right BI they were able to get enough data and use it advantageously. Another example from Capture Code Inc. is Stein Mart. In retail business intelligence could determine a company’s success or downfall. A retailer has to be somewhat a step ahead of its consumers if it wants to make profits or losses, it can be the difference between having too much inventory or too less inventory. According to the article “Stein Mart integrated BI to better follow costumer behaviors and sales records, allowing executive management to plan around the latest