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James Price Dillard's Goals-Plans-Action Theory

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One of the theories I learned about in this course was the Goals-Plans-Action theory, developed by James Price Dillard. This theory is a theory of message production that people use for communication to influence or change the attitudes and the behaviors that the maker of the message finds desirable. As Dillard states, “Goals-Plans-Action (GPA) Theory was developed to explain the process by which people produce messages like these – messages that are intended to change or maintain the attitudes or behavior of others.” The general purpose of this theory is to use it as a model to specify how people produce messages. This theory uses a three step sequence which includes goals, plans, and actions and uses these three steps to achieve a final result. The first step, the …show more content…

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