Jeep Ethos Pathos Logos

237 Words1 Pages
Since July 1, 1941 when the first tv commercial come out (1), the companies have been satisfying the society’s need; using the rhetorical strategies to allure, and create an impact to purchase what they sell. Jeep is not the exception. When the word jeep is heard, the first thing that comes to mind is durability and approves of everything. In the commercial 2018 All-New Wrangler are used logos, ethos and pathos to appeal to the public. The fist strategy that appears in the commercial is ethos and logos. Stating with “This is my story”, presenting pictures when the first jeep where used in the war world II, 1940 (1) that represent credibility and a proof of the 78 years of being in the market. Along with, the narrator expresses that they parents