SAS founder and CEO, Jim Goodnight lives by his triumphant philosophy, “ If you treat people as if they will make a difference, they will make a difference.” Jim Goodnight, being a developer himself, understood that employees want to feel appreciated. SAS focuses on its employees and their well-being. This unique approach has led to building and more importantly, sustaining, a largely successful company. SAS has devised a way to keep employees happy which in turn makes them more productive and engaged in their assigned tasks. This approach has led them to have record earnings for 37 consecutive years. Every employee differs in personality and unmistakably, this greatly affects their respective reactions to external and internal work pressures.