Jim had an inaccurate flashbulb memory of the experience of the day he found out his parents had won the lottery. There are various factors that could lead him to false memories. Failure to encode the event properly, childhood amnesia, the misinformation effect, and the memory being falsely implanted in him by someone else are all possible explanations for his inaccurate memory.
After we pay attention to an event, the event goes into our short term memory. There we can choose to encode it, or send it to long-term memory, or ignore the information where we will eventually forget it. Failure to encode a memory properly in our short-term memory can result in inaccurate long-term memories.
Childhood amnesia is the inability of adults to retrieve