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John Elkington's Triple Bottom Line

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The main goal of many businesses in the world is to gain as much profit as possible. Environment has been destroyed to provide what people need. In the middle of 1990s, John Elkington has introduced the triple bottom line because he concerned about the sustainability. The triple bottom line attempts to solve many problems by focusing on three things which are people, planet, and profit. Companies have to measure that they do not damage to any of the triple bottom line in order to be succeeded in terms of businesses. Theses three things are connected. For example, in terms of planet, if a company deforests many areas just for producing goods, many people would not consume their products. To clarify, the profit of the company would reduce because their products cannot be sold. This concept is to make businesses responsible to every thing that involved with them such as people or environmental. Imperial Tobacco is one of the biggest producers of tabasco products, which has established by James Buchanan Duke since 1901. Their products can be found in 160 countries worldwide. The company emproys about 36,000 people in 50 factories around the world. There are about 40 brands of cigarette that made from Imperial Tobacco such as Winston and Davidoff. In 1996, Imperial company has began to …show more content…

If the areas are not already established, lands are cleared by burning to grow tobacco. Every tobacco company is one of the major problems that cause climate change especially Imperial Tobacco Company. Planting tobacco plays an important role in deforestation. It occurs the most when farmers use wood and and fuel to clear the lands. Approximately, 2 billion square metres of forest are cut down for planting tobacco, which is about 4% of all global deforestation. Furthermore, every cigarette contains greenhouse effects which cause gasses. it releases about 5 billion kilograms of methane to atmosphere every

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John Elkington designed a framework called Triple Bottom Line(TBL) (cite), which allows employees or entrepreneurs to adopt it for evaluating their performances regarding three dimensions people, planet, and profit. Starbucks is one of successful corporations which uses the Triple Bottom Line. The underlying Starbucks’s policy is to "inspire and nurture the human spirit-- one person, one cup, and one neighborhood at a time" ( Herbeck, 2012). The statement which was previously mentioned shows that Starbucks does not solely concentrate upon their profits, but their stakeholders’ well beings and the environment as well.

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Introduction Sustainability has been mentioned as a goal of businesses. During the mid 1990s John Elkington created the triple bottom line plan under the concept of sustainability. Sustainability can be defined in many ways, but the simplest way is “Ability to sustain” (Sustainability, 2010). The triple bottom line is an accounting framework, and there are three dimensions of sustainability among them people, planet and profit (3Ps). The concept of TBL is to measure the profitable, social and environmental performance of the company.

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Sustainability can be defined as business practices that both meet the needs of the present and don’t compromise meeting the needs of the future. Environmental sustainability involves deliberate actions that protect the environment, provide longevity of natural resources, maintain ecological support for the future, as well as guard against the endangerment of the planet. Sustainability and the Triple Bottom Line Frog’s Leap Winery has made every effort in its daily activities and operations to tackle sustainability and the triple bottom line of measuring their

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The influence of human activities like deforestation, burning fossil fuels and carbon dioxide combustion has played an important role in the climate change and global warming and is still accelerating its rate. Burning fossil fuels (such as coal, oil and gas to create electricity or power up cars) releases carbon dioxide pollution into the atmosphere. This causes an increase in the rate of climate change and global warming. Deforestation for farming or agricultural purposes, urban and infrastructure development cuts down the availability of plants and forests. Plants are essential in regulating the climate since they need carbon dioxide and so they absorb carbon dioxide from the air and in turn, release oxygen back into it whereas forests act

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Deforestation has a major effect that is harmful to the world’s atmosphere (TS). Global warming is a result of deforestation and a main factor in hurting the atmosphere. Trees take in and store carbon dioxide, while producing oxygen

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