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John F Kennedy Steel Companies Ethos

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In response to the steel companies, who where determined to raise prices, John F. Kennedy speaks to millions of Americans about sacrifice for the country, and once again reminds the country that they are truly the United States of America. Despite being the head of the country, JFK instantly includes himself in with the common American citizen. All throughout Kennedy's speech, rhetoric is used to appeal to the audience, and to show the steel companies that they are being selfish and negatively effecting the united community of America. In the first paragraph, JFK relies heavily on diction to set up his speech and call the audience to listen to him. By saying, "In this serious hour in our nation's history," not only does he acknowledge the gravity of the situation, he also uses "our" to include himself with his fellow Americans. JFK mentions the death of four soldiers in Viet Nam as an example of the sacrifices being made for America. This example not only appeals greatly to pathos, it is also a way to invoke guilt in the steel companies for worrying solely about money when lives are being lost to help the United States. He refers to the steel companies as a "tiny handful" in an attempt to show the companies that they are going against "185 million Americans" during a time …show more content…

He logically presents the problems and impacts of rising steel prices, and how they would "seriously handicap our efforts." Even when he is listing off the effects of increased prices, he uses "we're" and "our" to continue the appeal of community. JFK then goes on to state, "there is no justification for an increase in steel prices," which helps keep up his very honest and direct tone. JFK is also, once again, trying to provoke the steel companies into changing their unjustified ways for the greater good of

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Kennedy says in his news conference," If this rise in the cost of steel is imitated by the rest of the industry, instead of rescinded, it would increase the cost of homes, autos, appliances, and most other items for every American family. It would increase the cost of machinery and tools to every American businessman and farmer. It would seriously handicap our efforts to prevent an inflationary spiral from eating up the pensions of our older citizens, and our new gains in purchasing power"(line 23-31) This shows that when the decline of the companies it will seriously handicap the American people due to the large increase in prices. This is also shown in, "And it would surely handicap our efforts to induce other industries and unions adopt responsible price and wage policies"(line 43-45)

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President John F. Kennedy gave a commentary during a news conference on April 11, 1962 in which he argues that the hike in steel prices is unjustifiable and extremely wrong for the lives of the American people. Kennedy establishes his claims that raising the price of steel harms the lives of every American citizen through first establishing the context of the issue and then explaining all of the reasons that this rise in steel prices is harmful through his use of anaphora, appeal to logic, and tone of contempt towards the steel companies. Kennedy wishes to rebuke the steel companies who are raising these prices and anger Americans against them in order that they can stop raising their prices. His audience is the angered people who were upset

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By connecting to the melancholic emotions of his American audience, Kennedy expresses his sympathy for the American people “In this serious hour in [the] nation’s history”

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President John F. Kennedy uses collective pronouns such as "we" and "our" to make the audience feel a sense of collectiveness. Using these types of words allows him to make a connection with his targeted audience. We can see that it says phrases such as, "the same revolutionary beliefs for which OUR forebears fought", "WE dare not forget", "WE are the heirs" and "WE are committed". Looking closely, we can see that he uses this diction in order to remind the audience that they are one nation united. We can also see that he appeals to pathos in this quote by referencing God.

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We all breathe the same air. We all cherish our children's future. And we are all mortal.” This statement not only embodied the message that JFK advocates for in his inaugural address but this statement is also an example of an aphorism. Throughout his address, JFK utilizes rhetorical devices for various micro-purposes but for the macro-purpose of strengthening his position and furthering the endless mission of mankind: global equality and prosperity.

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This is important because the reader first can relate to the speech then they are forced to think outside the box on the reasons that the increase of steel prices is a bad thing. The point of view is from the President and this helps show there's no justification in raising steel prices because it's from the President's point of view. Kennedy is a credible source because at this time he was the president and the people elected him. He knows best and throughout the speech he shifts his point of view to look at different situations such as what different departments and unions are doing to look at what would happen if it was raised, to steel today(when the speech was given) he shifts throughout different time frames to prove

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In his commentary addressing the rapid increase of steel prices, on April 11th 1962, President John F. Kennedy addresses the consequences that raising the prices of steel would make on not only the American economy but on America as a whole. He makes a point to accuse the “ruthless” steel companies of being unpatriotic and looking out for themselves before the country. To drive this point home, Kennedy creates an incriminating tone, as well as utilizes various rhetorical strategies to effectively enhance his speech, while additionally showing the American people the detriments this may have. Kennedy mainly uses anaphoras to make a statement about the size of the impact, states facts, to show the American exactly what is happening, and accusatory

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“Ask not what your country can do for you; ask what you can do for your country.” With these words, John F Kennedy marked his presidency as one of communal dedication and sacrifice. A year later, in the midst of a recession, steel companies raised prices by 3.5% at the cost of its workers and the public good, inciting a public outcry against corporate greed. In stride with the people, John F Kennedy’s response vindicated their anger, reinforced unity, and called out for the steel companies’ reform through contextualization of the steel companies’ actions, powerful logos defining their motivations, and an overarching pathos that villainizes these actions, and reinforces the patriotism of his listeners.

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By doing this, Kennedy is being straight forth with the steel executives; if they want to raise their prices, they will see our economy and our people crumble as a result of their greed. The most effectively driven pathos guilt ridden sentence is one that comes toward the beginning, “ the American people will find it hard, as I do, to accept a situation in which a tiny handful of steel executives whose pursuit of private power and profit exceeds their sense of public responsibility can show such utter contempt for the interests of 185 million Americans”. This section of Kennedy’s newscast directly guilt’s the steel companies into knowing in their conscience that they demoralize millions

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Kennedy begins his speech by detailing just how disrespectful to the American people the rise in steel prices is. He lists the war, the soldiers that risk their lives, the international crises, and yet steel companies are still selfish enough to disregard the American people. In paragraphs 2 and 3 he uses emotions, or pathos, to connect with his audience. He shows how the rise of steel prices would affect everyone, and he uses family to arouse feelings in his audience.

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In his “Civil Rights Address ” John F. Kennedy used diction make himself appear more intelligent and to illustrate his point. One

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Kennedy appeal to his audience emotions, “…we are asking Reservist to leave their homes and families…service men to risk their live‒and four week killed in the last two days in Viet Nam‒” (9-13). The fact that four people gave up their lives to protect citizens of America appeal emotional to the audience. The audience emotions allows then to agree with Kennedy that the steel companies should not have change their prices. In addition, Kennedy uses multitude of statistics in his speech. Kennedy mention, “Employment costs per unit of steel output in 1961 were essentially the same as they were in 1958” (60-61).

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John F. Kennedy discusses and analyzes on how the nation differs from the past and present day in that time period. Kennedy narrators on the division and war in the the world to appeal to the audience patriotism by using pathos and logos. In this speech President Kennedy states “to thoses who would make themselves our adversary, we offer not a pledge but a request; that both sides begin the quest for peace, before the dark power of destruction unleashed.” He uses this quote to obtain a logical appeal to the appeal to the people. Kennedy uses logos to show that he wants the nation to come together and be humble together in one peace.

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Kennedy appeals to his audience’s emotions by relating to the average American, and by guilting the steel companies. After addressing the main problem, Kennedy begins his thoughts by using pathos to his advantage by explaining the current

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In the beginning of his speech Kennedy uses words like “unjustifiable,” and, “a responsible,” to show how he feels about the actions of the leading steel corporations. Later in his speech Kennedy uses the phrase “ruthless disregard of their public responsibilities,” to show his complete disagreement with the steel corporations and their decision to unreasonably raise the steel prices in America. By using negative words Kennedy is able to clearly get his opinion across to the audience of the press conference. In his speech there are many more examples of diction with the way he uses specific words. Most of these words happen to be negatively charged at the Steel Industries.

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