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John F Kennedy Steel Speech Analysis

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Kennedy’s Appeal to Steel Companies
President John F. Kennedy, known for his persuasion and diligence, met for a news conference to speak against the rises in steel prices by 3.5 percent. President Kennedy used tactics such as diction, repetition, statistics and emotional appeals to persuade steel companies to lower their prices. The president begins his speech by setting a strict tone, "In this serious hour in our nation's history", to let steel companies know the hikes in steel prices has become a national problem, furthermore, Kennedy informs the steel companies that the prices affect everyone and in doing so, uses his first strategy, repetition. President Kennedy consistently uses words such as "we" or “us” to convey that even the president of the United States of America is affected by this outrage. Afterwards, President Kennedy also uses a cause and effect tactic and merging that tactic with a guilt ridden type of tonality in the third paragraph, "If this rise in …show more content…

He addresses the losses the people have to endure, "When we are devoting our energies to economic recovery and stability, when we are asking Reservists to leave their homes and families for months on end… at a time when restraint and sacrifices are being asked of every American", all while the steel companies profit off the people in this dark hour. President Kennedy finds this disgusting and calls for steel companies to take action. He asks them to think about the families they’re stealing from and how they could use the money elsewhere. He asks for them to think about the war and how they don’t need to make a steel monopoly off of the men that lose their lives on the battlefield. He asks them about America as a whole, and why they would think about profiting off the people as a whole in a time of

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