Johnson And Johnson Credo Summary

Johnson and Johnson is a multi-dimensional healthcare company that has had growing success for over 130 years (About Johnson & Johnson, 2018). The company credits their growth and success to a consistent approach, the character of their people, and operating and managing business (Our Management Approach, 2018). The company’s approach is guided by four strategic principles and a Credo that was established more than 60 years ago (Our Management Approach, 2018). The strategic principles that are the foundation for operating include being broadly based in health care, focus on managing for the long term, operating under a decentralized management approach, and fostering the development of people (Our Management Approach, 2018). Johnson and Johnson’s strategy focuses on the company’s Credo, which helps guide the way through challenges and opportunities (Our

Developing new or improved products and services adds value to an organization (Stevenson, 2018). For Johnson and Johnson, innovation is the heart of human progress (Health for Humanity Report, 2016). Johnson and Johnson relies on the transformative power of forces like scientific knowledge, technology, and collaboration to spark the most beneficial solutions (Health for Humanity Report, 2016). The trajectory of Johnson and Johnson’s innovative success has grown substantially since the company’s beginning. The company began as an innovative start up in 1886 and has since achieved many breakthroughs while continuing to expand their innovative operations (Health for Humanity report, 2016). For example, Johnson and Johnson has established Innovation Centers in key locations across the world that focus on research and opportunities to improve operations (Health for Humanity, 2016). Johnson and Johnson’s business strategy will include continued efforts to develop innovation centers and products