Jones Lang Lasalle Case Study

Jones Lang LaSalle is consistently being rated as one of the most successful commercial real estate firms worldwide year after year. The company has been operating for over 250 years, and is continuously demonstrating exceptional work, translating to their success in the industry. The management structure and organization within the company, as well as the strategy that has been implemented is one that has lead to great growth and success as a commercial real estate firm. For JLL to constantly remain atop of the commercial real estate rankings speaks highly about the company and how they go about operations and decision-making. In fact, this is one of the many huge competitive advantages that they have over many of the other firms in the industry.

This in turn, will lead to numerous opportunities for business, as well as repeat customers, and referral customers, which is essential within the industry. When you accumulate all of these factors together, the company strategy becomes very clear.

In the commercial real estate industry, strategy is one of the most, if not the most important aspects of the business. Part of what makes JLL so unique is just how large they are. With over 250 offices worldwide and over 77,000 employees, means that they have a lot of territory to cover, but also have a ton of brain power behind the strategy for each market. For example, trying to lease an apartment space in downtown Detroit would require a very different strategy than a space for a new mall in Oklahoma. On the company website they have a designated section breaking down the most successful branch locations. Within this section there are multiple tabs showing where they are the most involved, the investments, and growth among others. Surprisingly enough, New York was not at the top of this list. In both economic size and corporate presence, Tokyo was atop the charts. This can explain some

However, they pride themselves on a select few competitive advantages as reason that separates them from their competition. One that has been stated is just how large the company is. This allows the company to operate and bring in numerous clients and businesses, in which many of these clients are very high end, well-established brands. Not only do they bring in more business, but also that business comes with a higher price tag. Another competitive advantage that JLL has is how successful their research team has been. This is extremely crucial to a successful firm, as they have a high degree of responsibility, and something that JLL invests a lot of money into. Anything going on in the world must be traced and modified into how that could positively or negatively impact business in that given location. They also have to research listing and pricing of other property and space near by, and factor in who they are selling to, and economic conditions of that region. This is something that has to be continuously monitored and can seriously impact business and business decisions. JLL’s serious investment in this sector has obviously paid off and is a huge selling point in how JLL separates themselves from their competitors. JLL also prides them on their client relationship. In any business customer satisfaction is always key, but not every business implements it effectively. JLL makes an effort