Katy Pery Negative Advertising

Here we have Pop-Chips’ Katy Perry “nothing fake about ‘em,” picture advertisement. The advertisement, which is one from a series of Pop-Chips campaign with Katy Perry, using a celebrity icon to promote their product. She is wearing a blue and black dress, holding Pop-Chips, one in each hand to cover her breasts. Makeup wise she is wearing a simple lipstick, eye liner, and there is clearly something apply to her eye brows to make them seem darker. Here eye glance is looking up toward the large typeface “nothing fake about ‘em,” and under that is here own statement about Pop Chips, which is; “I’m not into phony, good thing there’s nothing fake or phony in Pop-Chips. They only taste like they’re bad for you.” In the bottom left corner of the advertisement, we see the statement “think popped! never fried, never baked.” Also, every word in the ad except Katy Perry’s name is in

There are reasons Katy Perry was chosen to represent Pop-Chips in these series of advertisements over other celebrities. The advertisement’s purpose is to show Pop-Chips are a healthy food, and you can achieve beauty and fitness through eating them. The marketing of the healthy food is exampled by both the headlining text “nothing fake about’em,” Katy Perry’s own statement on the snack “I’m not into phony, good thing there’s nothing fake or phony in Pop-Chips. they only taste like they’re bad for you,” and finally below the text of her statement “think popped! never fried, never baked.” This advertisement uses sex to spark male gaze to gain visibility amongst men, and beauty standards to impose that Pop-Chips are a product that will help you be sexy, attractive and desirable. There are more components that probably went into the layout of this advertisement, but for myself as the viewer, these breakdowns seem to me to be the selling points of the advertisement to attract new