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Kennedy's Rhetorical Strategies

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Following the increased price of steel, Kennedy gave a speech responding to the Steel Companies decision. Throughout Kennedy’s speech, he uses rhetorical strategies to strengthen his message. Kennedy uses strong diction and logos to emphasize his disapproval of the steel companies. Kennedy begins his speech with strong diction to condemn the steel companies raised prices. Kennedy’s repeated usage of “we” makes the crowd feel unified in their hardships that they have been going through. By including himself in the sacrifices that have to be made by the “185 million Americans” (20) Kennedy provides a connectedness with the crowd. This is then turned around when he specifically singles out the steel executives. By singling them out he created
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Kennedy says in his news conference," If this rise in the cost of steel is imitated by the rest of the industry, instead of rescinded, it would increase the cost of homes, autos, appliances, and most other items for every American family. It would increase the cost of machinery and tools to every American businessman and farmer. It would seriously handicap our efforts to prevent an inflationary spiral from eating up the pensions of our older citizens, and our new gains in purchasing power"(line 23-31) This shows that when the decline of the companies it will seriously handicap the American people due to the large increase in prices. This is also shown in, "And it would surely handicap our efforts to induce other industries and unions adopt responsible price and wage policies"(line 43-45)

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